The Failure of Disney Paris Essay Example

The Failure of Disney Paris Paper Most famous amongst its flagship projects have been the eleven theme parks situated at different locations that attract swarms of people on a dally basis. However, as we come to learn, a big name and successful past alone may not be sufficient for success away from home. Factors such as culture, conditions, the way of life and other calculated steps can be crucial. Involved in the art of making fairytale over the years, Disneys European Journey was not always a fairytale. Improper information, wrong approaches of marketing, inadequate market research and Inability to cope with external factors could spoil the broth. What are the factors contributed to Ruddiness poor performance during its first ear of operation? When Disney entered Europe with Its Redolence theme park. It expected the same ethereal magic to work Its charm on masses as It had In the US and Japan. The initial failure of the park came as a rude shock to the management which sought to woo European households. Their know it all attitude and arrogance were to blame. We will write a custom essay sample on The Failure of Disney Paris specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Failure of Disney Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Failure of Disney Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Firstly, France has always had negative sentiments regarding American Imperialism and has never been fond of the strong economic and cultural influences it has actively or passively had over other countries. This was further exemplified by Idleness advertising on Its glitz and size, rather than luring barnacles by advertising Its rides and attractions. Mackey was also not a crowd puller, while the French had local characters like Asterisk to proudly hold on to. Disney had completely overlooked the implications of not considering cultural factors while managing the park. [1]The French love their wine, and banning alcohol In the park was doing the unthinkable and Insensitive to French culture and strict rules regarding facial hair for men. Its Important to keep In mind local culture before imposing strict company culture as this plays an important role in defining the verbal experience, fortunately Ruddiness had kennels to house pets since French people would never leave their pets at home during a vacation. Disney also did not get adequately informed about the way of life in Europe, particularly France where they expected a large portion of their potential market. Downsizing their breakfasts at restaurants Dates on malformations Tanat Europeans dont eat Dreariest, Ana expecting midsections family outings which were common in America worked against the requirements and lifestyles of their market. Ruddiness also seemed to fall out of the good books of the French overspent, ad agencies and banks which were formidable allies due to their overconfident and obstinate attitude. The dismal, unwelcoming winter weather in the north of France, the highly priced hotel rooms at Ruddiness, and the theme park by itself not being one that offers enough attractions to extend beyond a two day visit did not help in making things brighter. Disney never entertained the option of entering into partnerships even for the hotels. A large number of factors at the macro level also had direct influences on Ruddiness popularity and performance. For instance, transatlantic airfare wares and currency movements in 1992 made lying to Disorderly, Orlando cheaper than going to Paris.

Economic Analysis Forecast Macro Environment Airline Essay Example

Economic Analysis Forecast Macro Environment Airline Essay Example Economic Analysis Forecast Macro Environment Airline Paper Economic Analysis Forecast Macro Environment Airline Paper Overview In todays global economy, firms rely on the analysis of macroeconomic and industry data to develop performance improving strategies and increase their profitability. With this in mind, the following report consists of an analysis of the U. Macro environment, the airline Industry, and Delta Air Lines. It covers both a historic period from 1996 to 2000 and a current period from 2001 to the present. Even though there has been current significant Improvement in GAP, there are new concerns regarding deflation, the present jobless recovery, and the fact that production is increasing at a faster rate than demand. Subsequent analysis will focus on the changing factors that have lead to these results. When facing economic expansion or recession, the Federal Reserve Board (the Fed) relies on different measures to potentially Influence the economic environment. The Feeds current approach has been the opposite; It has expanded the money supply to lower the targeted federal funds rate In order to try to pull the economy out of the recession and generate sustainable amount of economic growth. Economic expansion (1996 2000) contributed to Deltas and the overall airline industry positive performance. On average, the airline industry contributed O. These macroeconomic events had direct effects over the airline industry. For example, increase in labor and fuel costs forced labor cuts in the Industry and the grounding of a significant number of aircraft. The different factors affecting the Industrys performance also have direct effects over Delta Air Lines. This is evidenced by the generation of profits during the expansion period (totaling LOS$ 4,040 million) and losses during the period of economic downturn (totaling US$ 2,934 million). With loss still remaining on their income statements, major carriers, including Delta, are searching for deferent ways o face the new low-cost competition. By analyzing past and current trends in the macroeconomic environment, In the airline Industry, and In Deltas performance, respectively, we highlight existing links between each. It Is Important to mention that our analysis focuses solely on the commercial aviation sector in order to satisfy Deltas informational needs.  Based on this research and analysis, our report is intended to provide an objective macroeconomic and industry forecast for the coming year and provide recommendations to Delta. The Macroeconomic Environment We now analyze the U. Agronomic environment during the historic and current periods. GAP Analysis To understand the changes In GAP behavior we look at its basic components (See Average Growth of Real GAP Components graph). These international economic problems caused the dollar to strengthen against foreign currencies, which in turn debilitated U. This deteriorating environment gave way to the current period, greeted by recession. Worries related to the war with Iraq, as well as persistent concerns about the course of economic activity and corporate earnings, created a high degree of risk aversion mongo Dustless executives Tanat constrained capital spending Ana null. I nose factors will be discussed in more detail in subsequent analysis. Inflation Analysis The general trend for inflation during both the historic and current periods has been to remain low. For example, in the airline industry, Internet fare bookings have decreased overall commission expenses. However, profit margins were contracted as rising costs created higher prices in a competitive market environment. Capacity Utilization In our previous analysis we mentioned the effects of increased productivity and market competition on inflation. These factors were fueled by the overall favorable economic conditions. After analyzing the differences and trends in the macroeconomic environment between the historic and current periods, we now focus our attention on the Federal Reserves role in the economy. Feeds Response To meet the goals of high growth, low inflation, and low unemployment, the Fed looks at the range of variables discussed in previous analysis. 5% in order to try to pull the economy out of the recession and generate sustainable amount of economic growth. The Federal Reserve also lowered the targeted federal funds rate in order o reduce the strain on the economy caused by international economic instability (Asia, Russia, and Latin America). As mentioned in the Inflation Analysis section, price increases have been low throughout this period due to: Decrease in overall spending Decrease in wealth due to poor stock market returns High unemployment rates Lower capacity utilization In the present, fiscal policy has provided additional support to consumer spending. At present, inflation, for the first time since the early sass, is as low as the Fed wants so low, in fact, that threes a remote risk of the economy tipping into a debilitating deflation. The macroeconomic environment has great impact over the strategies used by industries and firms. To illustrate this relationship, we presented in this section an analysis of the most influential factors in industry and firm decision making which are: real GAP growth and its components, inflation, and productivity. Our analysis also covered the inverse relationship that exists between the unemployment rate and both capacity utilization and consumer confidence. The next section focuses on the airline industry. Agronomic environment to the overall industry performance during the historic and current periods. Our main focus will be centered on the industry contribution to GAP, its competitive environment, pricing and economies of scale strategies, and its major costs. The Airline Industry All the macroeconomic factors we have analyzed have direct influence over the behavior of the different industries in the economy. In this section, we discuss the airline industry performance during the historic and current periods by emphasizing the relationship it poses with the macro environment. Traditionally, there has been a direct relationship between the growth of the economy and the growth of the industry. For instance, during the historic period, the industry and the economy were both characterized by decreasing unemployment, and as the GAP improved, the industry sustained profits. In the current period, the industry was badly affected by the existing recession, and even with the recent improvement in the economic environment, the industry has not been able to recover at the same rate as the economy. The changes in the macroeconomic environment have great influence over the industry mainly due to its principle characteristics: The current market structure AT ten Lorene Ministry Is centralize Day a null degree AT market incarceration with a small number of dominant, large firms although other producers are present. In the airline industry, the top airlines historically were American, Continental, Delta, Northwest, US Airways, and United, better known as the Big Six. Traditionally, entry of smaller firms into this market was moderately difficult due to strategies used by the Big Six such as: Cutting ticket prices below actual cost (predatory Holding gates and slots at airports so they can conveniently fly ion and out blocking smaller firms Holding long-term leases on gates and retaining dates currently onto in use to prevent their use by others Holding veto rights over airport expansion projects that might let ion new competitors Controlling critical ground-handling baggage services at dominant hubs; usually charging smaller airlines prohibitively high prices for using them The Industry Evolves Even with the long-standing structure of the airline industry, changes are inevitable. The most important challenge faced is the change in the industry competitive environment. As the airline industry entered the current period, it faced problems related to the general economic recession. The 9/1 1 terrorist attacks and the war with Iraq have led to further dampening effects on the industry. A new breed of carriers is gaining strength in this environment: low-cost airlines. Industry Performance and Contribution to GAP Historically, there has been a very strict correlation between how the airline industry performs financially and how the nations economy performs, measured by GAP. This indicates that the airline industry was a major contributor to the nations economy. During this period, airlines reported high net profits linked to the period of economic expansion discussed in the macroeconomic section of this port. Historical periods profits enabled airline carriers to rebuild their balance sheets from the Gulf War years. Unfortunately, from 2001 to the present, the industry has accumulated net losses. Although GAP figures had already been declining prior to 9/1 1, as the above graph indicates, the slowing economy and the bursting dot. Com bubble also negatively impacted the industry. This deteriorating behavior is once again consistent with the performance of the overall macroeconomic environment. At the present, the low-cost carriers are capitalizing on the debt of the major carriers. This capitalization, coupled with huge investments made by big firms during the historical period (See Aircraft Orders Options graph) to face increased demand, forced big airlines to improve efficiency through cost-cutting measures described in further analysis. The precipitous drop in traffic following the 9/1 1 attacks were mirrored by the industry sharp reduction in capacity fleets shrunk by 298 aircraft. Industry Costs Bleed Profits During the historic period, the effects of decreased demand and increased competitive pressures from low-cost carriers have made major airlines focus on cost management to improve their income statements, which have been yielding negative numbers since 2001. The largest expenses for the airline industry in both the historical and current periods include flying operations (29%), aircraft and traffic servicing (16%), maintenance (12%), and promotion and sales (11%). We begin by analyzing the industry largest expense: labor. More than 1/3 of the revenue generated each day is used to pay the workforce, causing airline labor costs per employee to be among the highest of any industry in the US. The graph to the left illustrates this relationship by comparing en average annual employee compensation In ten Lorene Ministry to Tanat In ten u private industry. The industry presented a steady increase in the number of employees from 1996 to 2000. This behavior is consistent with a moderate industry expansion and contributed to low unemployment rates. Following 2000, airline companies began to look for ways to improve cost management; they began cutting labor costs. When aviation experiences economic difficulties, those difficulties reverberate across the economy. For every Job in the airline industry, an estimated 1 5 jobs are produced in the broader economy. Nearly 100,000 airline employees along with roughly 400,000 others in the U. Fuel constitutes the industry second largest operational expense. During times of relatively moderate fuel prices, these costs averaged 10 to 12% of industry expenses. The industry is exposed to severe price escalation every one-cent increase in the cost of a gallon of Jet fuel costs the industry $180 million per year. Past fuel increases and recessions have had negative effects on the airline industry, and profitability has suffered as a direct consequence of the weakening economy. Within these costs, the main expense is omissions, which constituted 13% of the industry operating expenses in the historical period. Unfortunately for airlines, they are unable to raise their prices in response to these escalated costs due to the highly competitive environment characterizing the industry. This term relates to the fact that once an airline operates in a network of city-pair routes, the marginal costs of adding new routes are low. Demand for Airline Service While the partnerships mentioned before have improved supply issues by limiting domestic competition, carriers must still deal with other factors affecting demand.

Business Study Assignment Example | Topics and Well Written Essays - 2000 words

Business Study - Assignment Example Swiss Classic draws inspiration from the ancient Swiss culinary which is known as the maker of the best chocolate in the world. The product will come in different shapes and sizes according to the preference of the customer. The Chocolate House will also offer customized packaging which allows the buyers to choose from brown and gold packages. Swiss Classic's price will range from 10 for three small chocolates to 30 for three large ones. Aside from being sold in company-owned retail outlets, Swiss Classic can also be delivered for an additional charge and can be bundled with wine, bouquets and cards when used as gifts. This promotional objective allows the firm to provide value to its customers thereby ensuring the steady inflow of sales. Because the chocolate is popular and widely consumed by the UK market, The Chocolate House's main task is to capture the appropriate niche for its products. Demand creation enables the company and the product Swiss Classic to succeed and even merely survive in the industry. Inadequate demand in the long run will force the company to withdraw and close down. Thus, this objective is pivotal in the survival of the business organization. Creating Image This promotional objective allows the firm to differentiate itself among the numerous competitors in the industry. By occupying a definite position in the customers' minds, The Chocolate House be assured of strong brand equity and recall from its market. The firm will do this by emphasizing on product quality, ensuring freshness through the use of cocoa butter instead of vegetable fat, pricing higher than its competitors, delivering excellent customer service, and designing its outlets as a place for indulgence. Since The Chocolate House is competing through a differentiation strategy, image creation is important in order to stress its uniqueness. The company should always stress what separates it from competitors that customers should patronize its products. If this is not pursued, it might end up being one of the others or worse, it might not be able to win any customer at all. Increasing Sales This promotional objective allows the firm to ensure growth within its market. The Chocolate House will use intensive marketing effort like advertisement and promotions in order to penetrate the UK market and capture higher shares. Through the years, it is the general goal of a firm to grow its market share and consequently its sales. Growth in sales signals the company's efficiency and success in its promotional efforts and overall strategic management. Increasing Profits This promotional objective allows the firm to achieve its goal of maximizing shareholder value. Increasing profits will be ensured through the efficient allocation of promotional budget. The company will also regularly review its pricing strategy in order to ensure maximum profitability. Increasing profits even though not a

Developing a Performance Measurement System for a Firm That Purchased Coursework

Developing a Performance Measurement System for a Firm That Purchased a Supplier of Its Intermediate Goods - Coursework Example The basis for transfer prices is that the subunit managers make decisions; they are required to focus on how their decision will influence the performance of the subunit without assessing their effect on the overall company performance. Thus, transfer prices make it easy for the subunit manager to process information and make decisions. In a transfer system that is well designed, the manager puts more focus on optimizing the performance of the subunit, and in so doing, the performance of the company is optimized (Datar, Horngren & Rajan, 2012). Usually, there are three forms of transfer prices; market-based transfer prices, cost-based transfer, and negotiated transfer prices. Each form complies with organization and performance assessment in a different level. The transfer prices to be used rely on the environmental conditions and specific objectives of the company. In this case, the form of transfer to be used is the market-based transfer prices. In order to develop a performance measurement system for the firm, the following conditions must be met. First, a market or its substitute must exist for the intermediate product. However, this condition is generally not fully met. In most cases, there are a number of comparable products with different prices present. Second, the transaction of the firm’s divisions may not have a significant effect on the market price.

Scope Of Technical Writing In India

Scope Of Technical Writing In India The outsourcing explosion started with software and expanded to call centers and is now spreading to other fields and technical writing is one of them. The Indian education system has produced many a talented software professionals, technical writers and many other experts. It would be very difficult to find a country like India with higher level of English writing and editing skills. The outcome is large number of qualified professionals willing to provide quality content to a variety of global audience. The outlook of Indian professionals especially technical writers in India has been very global. With the current outsourcing rush the Indian technical writers can easily create and write from the customers viewpoint. The internet also gives Indians an insight to the global trends and makes their output worthwhile. Scope of technical writing in India Technical writing in India is new but upcoming profession. There are over 14000 jobs for Technical Writing on a job portal in India which is not very far behind other esteemed jobs like engineering and management. Technical writing in India is a lesser known profession which is fast gaining recognition. Looking at the technical writing job vacancies in India, majority of them are with the software companies and web development companies. Software companies require technical documentation to be done for their products and technical processes like user manuals, guides, online help etc. Web development companies expect their technical writers to write and edit content for their websites. Technical writers are also responsible for high website ranking in the various search engines for applicable key words. This sphere of technical writing is called SEO (Search Engine Optimization). There are other sectors also which hire technical writers like telecom, banking, energy, insurance etc. So broadly speaking, job of a technical writer is to develop broachers, user guides, reports and white papers for different types of products. These jobs are not new in, but their classification of these activities under technical writing in India is rather new. Impact of technical writing in India In the 1990s technical writing in India was practically unknown. But there were some IT giants who realized the need of technical documentation and started setting up teams for the same. It has literally become a key factor for an organizations growth and progress as technical writers have bridged the gap between a companys product and its users. Technical writing in India as well as in other countries has become a procedure to deliver information in the form of speech or document to a particular audience like programmers, technical support staff, end-users, potential customers and business partners. The process of getting or loosing a business deal depends on the efficiency of a technical writer as the technical documents and write-ups form the face of company. Consumers hardly buy a product (software or hardware) with high technology without proper documentation. They look at the documentation to understand the technology and configure, deploy, install and use these products. Hence, technical writing in India and other countries has a major role to play. Global Trends in technical writing With evolving technologies and new tools there should be some trends that should be kept in mind. Below mentioned are the trends in the field of technical writing that one can follow: Shared authoring Technical writing in India as well as in other countries is no longer done by a single writer from a single point of view. Projects need inputs from various SMEs (Subject Matter Experts) who thrive in various locations and departments. A technical writer should know how to extract information from them and put together in one place. Social Networking Sites There are so many social media sites like facebook, linkedIn etc. where discussions are taking place on the products and services you document. So to become successful companies participate in social media, take feedback and strengthen ties with their customers. Fusion technical writer To be a successful technical writer it is not enough that you can write. One has to play various roles like web designer, motivational speaker or a QA tester etc. Multimedia Small video tutorials embedded on youtube or other video sharing sites are quite narrative for visual learners. Globalization A technical writer may have to work with peers distributed globally. And a product is also distributed globally often, which means you should write in plain and simple business English which everyone understands. It is important to be understood by people from various cultures across the globe. User-created content Instead of users just being passive consumers of your product or service, you can encourage them to post comments, become forum moderators and post articles and participate actively. Qualification and Skills required for technical writing in India Though companies decide roles and duties for technical writers in the job advertisements, but no specifications are given for the qualification requirements that a person must possess. Since technical writing involves both good communication skills, a flair for writing, a methodical way of presenting the information and technical bent of mind, therefore in India a person from technical background as well as humanities background can become a technical writer. As there are no formal training courses run by the Universities for technical writing in India unlike other countries like USA, there are no specific qualification parameters defined to become a technical writer. Though there are some privately run institutes who train students to be future technical writers in some metro cities in India like Hyderabad, Pune and Bangalore etc. There are some common skill set required to be a technical writer: Technical skills A technical writer should be aware of the technology being used for a product or service for documentation purpose. When a technical writer interviews the SMEs (Subject Matter Experts) for details he should have the technology specific expertise so as to understand the information and later document it. Writing skills It is mandatory for a technical writer to have a flair for writing. A technical writer should be able to document software, products etc. in a very concise and error free approach. Tools skills A technical writer needs to know various software tools, since they have to develop documents in different types of formats. Particular tools, like Adobe FrameMaker, RoboHelp, MS Word, Captivate etc. or maybe some other tool the company depends for technical writing in India. Interpersonal skills The ability to extract information for documentation purpose is very important for a technical writer. Generally SMEs do not have enough time. This is where a technical writers interpersonal skills come handy to gather as much information as possible in a very short time. Analytical or Diagnostic skills A technical writer should possess logical ability to interpret the given information for documenting it. Drawing or Design skills Technical writers should understand the usage of visuals to convey their thoughts in a document. Also formatting is very important and audience would understand the things better by the way of visuals. Testing skills A technical writer may be asked to test the technical procedures etc. Even if they dont do it, they understand that verification of the documentation should be done for authentication purpose. The above mentioned skills like analytical, interpersonal are natural skills, others are acquired skills like technical skills and tool skills. For the various tool skills you can get trained from various institutes in India which run technical writing courses. Training for technical writing in India If you want to be a full-time technical writer or a freelancer, you will have to write instructions to assist people use a product or service. Following are listed some the projects that a technical writer has to do: Documenting User Manuals from computer software to automobiles to electronic gadgets to kitchen appliances. Documenting Assembly Instructions for furniture, computers or other gadgets. Documenting training manuals. Writing online help documents. When audiences need help they can click on the Help link like in your internet browser. Documenting procedure manuals for businesses. Documenting for the internet. Technical writing involves writing a web page for a website describing how to use the website and what it does. The sector of technical writing in India is relatively new. Therefore, there is no formal training for technical writing in India. Candidates who want to be technical writers can go for some online courses or there are some privately run institutes in metro cities like Hyderabad, Pune and Bangalore etc. where one can be trained to become a technical writer. This will definitely increase career prospects for the technical writers. There are so many basic and advanced courses run by a typical institute like: Certificate course in technical writing which has duration is one month. Diploma course in technical writing which has duration of three months. Advanced or PG diploma course in technical writing which has duration of six months. These courses prepare you for a technical writing career in India. Not only they provide you with tips for getting hired as a technical writer but also they give you assistance for the same by organizations they have tie ups with. A typical course of technical writing in India has to offer things like: How to develop skills you need as technical writer like writing skills and tools skills where you will be trained on tools like Adobe FrameMaker, RoboHelp, Snagit, Captivate, MS Word etc. How to build your self-confidence in your technical writing capability. How to complete several tasks that you may be assigned as technical writer like Help systems, Screen shots and Flowcharts. How understanding the audience is beneficial in technical writing. Training on various style guides and sample technical writing manuals. Pros and cons of freelancing, contract and permanent jobs. Dos and donts for writing your CV or resume. Practice assignments to help learn technical writing. Technical writing evolving as an industry in India Looking at the global picture the technical writing industry is 15% of the total software industry. Though, in India the trend is operational by the rising aerospace and defense divisions, also with the rise of the digital market and the increasing focus on other engineering sectors. Also, with the growth of technical writing in India, innovation and entrepreneurship is required to be upbeat to make the most of the prospects available in India. The technical writing sector has seen a rush of the outsourcing projects in India, which has risen after the US economic recession. The number of organizations doing vast number of technical writing projects has also risen in India. This is accompanied by the increase in the availability of the trained and experienced workforce available. This assurance in this budding industry is also reinforced by a huge number of local companies spending a considerable proportion of their funds on technical writing and documentation requirements. The huge number of career prospects available, supported by global standard of education and training services have changed technical writing into a growing and striking career option for many. The clientele for technical writing in India as well as abroad are divisions like IT products, manufacturing, banking, financial, insurance, defense, manufacturing, pharmaceutical, education and business consulting. Market Survey and Pay scale for a technical writers in India Salary Chart Median Salary by Skill/Specialty Job: Technical Writer Country: India | Currency: INR | Updated: 18 Jun 2010 | Individuals Reporting: 591 A survey conducted by one of the community for technical writing in India shows the rise in salary of technical writers. The survey shows that salaries of technical writers have grown more than 200% in the last couple of years. The median yearly salary for a technical writing professional has grown from Rs. 2.75 lakhs in 2002 to nearly Rs. 6 lakhs in 2008. The survey also shows that current average salary of a fresher in this field is Rs. 2.50 lakhs approximately and that of a senior level technical writer with say 10 years of experience is around Rs. 13 lakhs yearly. Technical Background In India if technical writers set according to their technical and non technical background the following chart shows the division: Here technical writers with technical background not necessarily have a technical degree or a diploma; some might have just worked in that profession in technical capacity. English Literature, Advertising and Marketing, Journalism Background A considerable number of Indian technical writers are English Literature graduates, have a background in Journalism or Advertising Marketing: Here, all technical writers who are from these categories may not necessarily have a writing background. Writing Background Around one-third of technical writers were involved in some kind of writing before switching over to technical writing in India. While most of them were into journalism, there were a few involved in copy writing, freelance writing and research oriented writing. Fresher or Experienced Technical Writers Though there are no formal courses of technical writing in India, and knowledge of technical writing is also less, but quite a number of technical writers have started into a career of technical writing as there first ever job. How technical writers got into this field Majority of technical writers came to know about the technical writing profession through the organization they were working in, also through friends and family members who were already into this field, advertisements etc. Experience range of technical writers in India About half of technical writers in India are in the work experience range of 2 to 4 years. There are some in the profession with more than 8 years of work experience. The above technical writing survey in India, done by www.tc-forum.org and www.payscale.com shows us the salary range, the growth of technical writing and the kind of people coming into the profession. Benefits of Outsourcing technical writing to India There are many benefits of outsourcing technical writing services to India. Most important being saving money and time, followed by improved productivity and updated processing. When someone is thinking of technical writing in India, one can add proficiency and modified approach to the list. The IT has seen a complete boom in the sector, creating professionals who are skilled and expert in technical writing. India has a very large population that knows fluent English. With the IT revolution in India the young technical writers have been shown the needs of global market so they very well understand demands of the international audience, which enable them to write technical documents in global viewpoint. India has produced many young talented professionals who have specialized in various fields like IT and medicine etc. and are willing to take up technical writing as a full time career. Therefore, one can think of outsourcing specialized projects for technical writing in India without worrying about content accuracy and innovative solutions. With the outsourcing being a big income generator for the Indian economy, the government is taking proper measures that international customers derive maximum benefits from Indian professionals. This makes better the chances of budding professions like technical writing in India. Future of technical writing in India Indians must keep reminding themselves that technical writing jobs were not created here. To keep up with these good times we must be able to foretell the future trends of technical writing in India and try to transform accordingly. In various companies in India where technical writers are employed, writing is taken to be a deliberate business function. One has to work hard to make his presence felt by making the technical writing profession center of the business function. It is our duty to instruct stakeholders about the importance of this profession and why they should hire a technical writer. Right now we are not at a point where a technical writer can put documentation in their final business project schemes. Companies are constantly concerned about the budgets which are attached with the resources. These days companies are harping upon making profits with reduced manpower. This thing directly impacts the profession of a technical writer. A technical writer must continuously remind the management about the values he presents the company with. For this we need people with leadership skills who can create effective opportunities for technical writers. The next thing is to understand where we are heading as a profession. For this, there is a need to get involved into technical expertise, innovation and doing business. The first and foremost thing is to be recognized as division of development team. This requires you to be well versed with the technology being used. The second step is to make your existence felt on a managerial level, which needs innovation. You have to have business skills to show your contribution in generating a firms revenue. Attend meetings with the development teams and try and influence their decisions. You have to move out of your work place and understand the functioning of the business. Also, instead of wasting time on how a tool works, our focus should be on rational or intellectual skills and how we can make the most of it. For those just beginning to enter this career, the foundation has already been laid. Now we carefully need to watch the path we take from here. Technical writing in India is not simply about gaining knowledge and writing about new technologies, products, services and processes. Its about setting new business directions and motivating others and delivering results. Conclusion A technical writers job is to write technical jargons into easily understandable language for a common person. With the technology evolving and laypersons accessing scientific and technical products and services also on a rise, the necessity for technical writing is only going to go up. Because of the US economic recession and outsourcing to countries like India for cost cutting and time saving purposes, technical writers will be in great demand. So due to the demand for instruction manuals increasing, it is making technical writing a profitable career course for writers of India.

Brief Summary of Daniel Willingham †Why Don’t Student Like School Essay

The answer to the question ‘why don’t students like school’ was explained very clearly on the first chapter. It was made clear that our brains are slow and unrealiable. Our brains tend to avoid thinking, which makes it unlikely for us to like thinking. But apparently our brains release some amount of dopamine when there are cases of ‘successful thinking’. So the trick is to give students problems that are challenging but also solvable. There are 3 types of memory stated in the book; the ‘environment’ memory, working memory and also long-term memory. For us to remember things better, we can trick our working memory with techniques such as ‘chunking’ since things can only get to the long-term memory through working memory. Emotion and interest also play a part in the remembering process. Things that grab our interest would trigger our mind to think, and memory is believed as the residue of thought while emotional events will be better remembered–unrelated to repetition–such as weddings, 9/11 tragedy or birthday parties. Sometimes we go on ‘auto-pilot’ on stuff that we regularly do, this is caused by repetition or practice, it can help us focus on other important things while still doing our regular activities such as chewing food, driving, reading and etc. The working memory has a very limited capacity, our brain can’t take too much information, if we do, it could lose track of what we’re doing and thinking fails. As an example, that’s what actually happened to me when I was reading the book, the first chapters really crowded my brain and it was actually hurting. Putting the material in a story form can also help students remember because stories are easy to comprehend, interesting and somehow easy to remember. Background knowledge is crucial during learning process as it helps new information to stay in our memory as it was stated that ‘Understanding new ideas is mostly a matter of getting the right old ideas into working memory and then rearranging them–making comparisons we hadn’t made before’ (Willingham, 2009). As I get to the 4th chapter, reading the book was much more easier to understand as I already have the background knowledge. The author explained how important it is to practi ce or drilling. The bad image of how practice is tiring and hard has made students often avoid practicing. However, it is not necessary to learn for a few hours in a row, in fact, doing so with ‘space’ will make  learning more effective, I believe this method wouldn’t feel so tiring and hard. In the 6th chapter, Willingham explained how experts have extensive organized experience, which makes them think in deep structure. Experts work on their subject for several hours a day, to get students to think like experts, learning should be done for several hours. There is a perception that experts would solve puzzles faster, however experts often take more time to think as they dig into more depth than novices. I personally agree with all the content in the book. I think the book basically covered all the aspects that could help students learn cognitive subjects efficiently. Proving Willingham’s theory on background knowledge and remembering, I read the book while relating to y our teachings and found that the content of the book was much easier to understand since some of them were also taught in your lessons. I guess you’re the living proof that the book is effective. I can see clearly how the writer actually performs his theory on chapter on through the book such as how he chose a question instead of a statement for the book’s title to grab attention. Often repetitions of definitions come up in different chapters of the book, which I believe is to help readers remember things. Some theories that are in the book are actually from our daily life that I haven’t noticed before. Stories have been used to help me learn, unconsciously, by teachers before but I did not really acknowledge how using stories for effective learning is actually a thing. The same with the emotional and interest theory on forgetting. What I did not expect was how we actually get satisfaction from learning, my perception towards learning has always been about something that is tiring and that it is important but wouldn’t give you any pleasure. Although I would add some things that might have been left behind by Willingham from his point of view. I would deli berate over a few things from a student’s perspective. It’s the ‘whom’ that I think he might’ve left out. Teachers aren’t all the same and each has their different styles of teaching. One teacher might have been basing his teaching on your book but the other doesn’t. I think this might affect how the students study at home. The materials–such as books or presentation slides–might just be insufficient or students might have got used to the ‘Willingham style’, students might not be able to keep up with the other subjects. If Willingham would add another chapter on changing student’s learning style permanently or something. That would be perfect. He  actually did mention how to treat the students in chapter 8 but I don’t think showing that the teacher has confidence in the student would change how the student thinks permanently. Another thing is just a method that I often use in memorizing process. I try to ‘act’ the theory in order for me to remember the matter. This is just an additional method that I think could have a space in the book. After reading the book, I realized that having read the book had somehow changed my perspective about some few things such as practice can be done in a more effective–less tiring–way, how to grab atte ntion–in case I have to teach–and few other things. Well, I guess that is all. I really think this is an outstanding book by how I actually enjoyed reading it. I really hope that teachers would use this book as their basis. But afterall a student’s performance does not only depend on the teachers but also the student. I think the book itself is applicable for students with some change of perspective and behavior.

Geography and history of canada

Relationship between the Geography of Canada and Its History Veronica Guerrero FarJat CDNS 101 Royal Roads University Ms. Michelle Hardy November 20, 2013 What is the relationship between Canada's geography and its history? According to M. Hardy, (personal communication, March 27, 2012) my course material (2013) establishes that Canada is a North American country with 10 provinces and 3 territories; worldwide appointed as the 2nd largest country in the world Canada, is well known by its diverse but fascinating history! Canada fought over by the French and the British, the British won and end colonizing this one.This essay analyses the diversity of Canada's early history of settlement related to its geography. In order to see the connection we comprehend how the aboriginal people first came to Canada by following the wildlife; then the Europeans came to Canada because the vast of natural resources; and finally allowing the French people to settle in Quebec province. This paper argues that historical settlement of Canada was transformed by its geography. Canada used to be named â€Å"Kanata†: Huron- Iroquois word for village or settlement. In order to survive, as human beings we do many things such as feed, socialize, we procreate, we follow†¦ t mostly we stay together and we fight to survive. On this paragraph I will explain in detail how Aboriginal people first settle in Canada by following the wild life: Firstly, the earth warmed up, the ice masses melted and receded; which it means: open migrations routes (corridors). Following this fact, animals were capable to cross land bridges of the Alaska-Bering. Secondly,Aboriginal people appear in Canada's history by spreading out into the in abi n table areas ot north-western America, everything for huge reason: FOOD! They had to acquire certain skills such as hunting, fishing, etc. n order to survive. But animals; were their ain reason of settlement so then they stay and spread across the land. To conclu de I would like to point that as the climate and land conditions changed the land start to became rich and productive; natives were able to stay and that is one of the most important reasons how those first peoples are crucial for Canada's history; they represent thousand years of culture and wherever people nowadays agree or not they are Canada's first peoples. When two worlds meet, amazing things happen.According to my course material (2013) 1500-1791 was the time when Aboriginal people and Europeans were in contact. When Europeans first came to Canada, they ere amazed on this area because of the vast of natural resources; for example, wood/lumber that they could use in Europe so it can help with the development of their country. Firstly, Henry the VII financed an exploration to North America headed for the Italian explorer John Cabot in 1497. But it wasn't until 1610 when the English settlement begun. As tension set between France and England in Europe, competition leaded in the Americas.Subsequently, Henry IV of France assigned Samuel de Champlain to explore the new lands in the Americas; Champlain is an important figure in Canada's history because he opened up the St Lawrence River nd stretched French influence through the great lakes basin. As well, Champlain was involved with a group who were interested in the fur trade; the French and Aboriginal people collaborated in the vast fur trade economy. The fur trade was a trade between the French and first nation people for the exchange on items such as tool (beaver) and weapons. The short hairs of the beaver were used for making fashion hats and those were sended to Europe.In conclusion, the Fur trade had formed an important part of the early economies of both the English and French colonies and is very significant for Canada's early history because it's Canada's first conomy developed because of the beaver; which is a natural resource, this one and the wood/lumber are the two greatest examples why Europeans were so interested in this land so they are part of Canada's early history and we see the connection based on their decision after all happened deciding to settle here and so they end colonizing this country.On the early years of Jacques Cartier's France had been building up a colony along the ST Lawrence River. Conflict between France and England had been building up since then; European confrontations spilt over into the new world and in 1629 Kirke of England ended the French colony of Port Royal. This set the stage for opposition between the English and The French not only in the America's but also across the world. As I point in the beginning, Canada's is the 2nd largest country in the world.So now knowing that Canada is such a big country people is required for its development so after all the British conquered the former French colonies, absorbing them into their North American territories. Nevertheless, the French settled primarily in what is today known as Quebec and Nova S cotia. Britain allowed the French to stay because they needed them to settle this country; s well, Britain supported Canada with immigrants and money. Finally, once Canada had become a country, the goal was to unify, define, and built a state.This does not mean that the French Canadian renounce their mindset as Canadian or that they torgot their traditions and heritage. French was made the 2nd official language ot government in order to maintain French political support. I would like to emphasize that having all those facts and Canada being such a big country is essentially linked to its history bringing immigrants and the Europeans settling in this country. A omparison of Canada's history and geography; Mexico is diverse and it has 3 thousand years of history.According to world history project (2007) The Republic of Mexico is huge, comprising nearly two million square miles of coastline, desert, rain forest, mountains, and fertile plains. As Canada, Mexico is named as the 4th large st country in the western hemisphere and is rich in natural resources such as oil and natural gas. From the American borderlands of the extensive, agriculturally rich north, the country narrows gently as it sweeps south and east. As well as Canada, is bordered by the United States.In Canada's history we understand in some point the need of people while in Mexico there is a City (Mexico City) that is considered one of the most populous cities in the world. The population in Mexico is around 120. 8 million peoples. Although Mexico and Canada are very different countries, they have somehow things in common such as history of colonization. Canada was colonized by the British in the other hand, Mexico was colonized by Spain. Both, British and Spain were amazed by Canada's and Mexico's landscape, their beauty and its natural resources.Finally, Canada and Mexico are two greatest countries and somehow their istory and wealth on natural resources motivated other countries such as Britain and Spain to gain interest on them and that's how their history is similar. In conclusion, Canada is a land of diversity, creativity and liberal attitudes. The Canadian people are a mosaic of ethnicities; it means that as well it's formed by other nationalities which together they form a great home.We understand the connection by first, historical settlement of aboriginal people in Canada by following wildlife. Secondly, Europeans came and settle because of Canada's vast of natural resources nvolving the fur trade as a firs economy developed and finally, settlement of French people over Quebec province because of Canada's size and need of people. To conclude I would like to quote something that Lorraine Monk an editor of â€Å"Canada the Things We Hold Dear†: An Album of Photographic Memories (1999) said: â€Å"The search for Canada is a personal Journey.The search for a national identity is a Journey without an end. It began a long, long time ago. It will continue into the far distant future.