Things You Should Know About Internet Marketing Essay Topics

Things You Should Know About Internet Marketing Essay Topics You could choose the category of your interest in which you are able to research easily. If you locate a particular moment (anywhere from 1 minute to a month) and share a comprehensive picture, you will end up getting an exceptional topic. Inside my experience, just about any topic can be amazing. On the flip side, a tricky topic will set you in an incredibly tight spot. Top Internet Marketing Essay Topics Choices Instead, take stock of where you're in your organization. The standard means of marketing aims at letting the common folks know more about the business and its products. Firstly, traditional marketing is wholly related to the organization and the products that the provider is producing. Marketing in the industry world is all about finding out what customers want and expect from the company, therefore it's important to supply the very best and easiest means to operate the company. What You Must Know Abo ut Internet Marketing Essay Topics In the event the topics are excessively easy, you won't have the ability to impress your teacher. Due to how children don't have sufficient cognitive abilities, they cannot think critically, which often contributes to unreasonable and senseless purchases. Unlike adults, they have limited knowledge about politics, and therefore absorb all the information they receive from TV or the internet. It is essential that children have and maintain real friendships in order to come up with their very own interpersonal skills. More so, when you learn to compose an online marketing essay, you also will need to be certain that you clasp at least the basics of every a variety of facets. When you are aware of how to think of an online marketing, paper demands a specific level of convincing the readers too. Another place at which you can find some advertising research topics for college students is the web. Naturally there are the expenses involved with Internet marketing and can be quite different. Every computer that's connected to the web needs a special address to identify it. Another of the benefits can be accomplished by promoting a site is the least expensive and most flexible advertising. So that the online marketing compared with other forms of standard media is better. The Most Popular Internet Marketing Essay Topics So you will need to provide the reader a complete comprehension of how a business attracts more customers and ways of retaining them. You've got to discuss if you believe the web is damaging social interaction. While traditional advertising and marketing methods can make to accomplish a typical target marketplace. Communication dissertation marketing can be an extremely tedious task in case you don't find right direction. What to Expect From Internet Marketing Essay Topics? A site serves as a superb place to refer prospective investors to show them what your business is about, what has been achieved and what can be accomplished later on. Many businesses online today now are actually switching to web websites. Everyone can be advertising the provider directly from internet but it's not the solution for several of the companies. These days, the Internet seems to be an effective weapon, particularly for businesses in the region of promotion. Internet Marketing Essay Topics Inspiration to make your own advertising or media argumentative essay topics isn't tricky to discover. Hence, if you believe banking essays are boring just like your organization studies are, then you're probably wrong here. The topical outline about the overall discussion of the subject region of social work is an effortless supply of topics for essays on social work since it's structured in a manner that it's simple for students to locate and select certain topics. You may be having essay topics that are hard to research or that require research material s which aren't readily offered. Life started to suck big-time! Deciding upon the correct words is the foundation of earning an ideal thesis statement. You may have to select a suitable topic for your essay paper and you're running short of ideas. In case the goal of your essay ideas is to teach and train students to write, and you're ready to concentrate on topics your students are interested in, then it's a lot simpler to hone in on their writing skills if they aren't struggling to produce thoughts about something they have very little interest in. In the event the topics are excessively difficult, you might not be in a position to do an excellent job writing about them. Researching the topic permits you to find out more about what fascinates you, and should you pick something you truly like, writing the essay will be more enjoyable. Following are a few of the suggested sociology essay topic for those students that are unable to pick a great topic for their assignment. Of course you must always do a fast plan for your internet essay, just like with any essay, before you begin to write. For instance, one can visit the neighborhood library and begin reading a variety of essays and dissertations. Banking essays can be real fun to play with if you've got an exhaustive understanding about the discipline and have keen interest in writing, so should you think that you cannot write decent banking essays than again you're incorrect. Our example essay may also help you to understand how to use various style of writing.

Corporate Ethics And Social Responsibility - 1528 Words

Corporate Ethics and Social Responsibility Amanda Rabius PHL/320 10/9/17 Hank Reeves Corporate Ethics and Social Responsibility Ethics and Corporate Social Responsibility in the corporate world are very important. By understanding business ethics and socially responsibility, companies can develop and implement a socially responsible plan. Organizations are no doubt an assembly line of different networks that are both complex and dynamic in nature which face various conflicts. With this, a qualitative paradigm needs to be used in order to ensure in-depth knowledge and understanding of the issues and challenges among business practices and how they can be handled. The influence of leadership and management decision making in an†¦show more content†¦In correlation, a recent business decision my employer made was to host, and honor, an Annual Partners in Business Ethics Conference for a second year to integrate corporate social responsibility into the university (UT - McCombs School of Business, 2017). This decision implies that there is a concern that being socially responsible is important to their org anization and the individuals it serves - employees, patients, students or other abiding citizens. Furthermore, other businesses have become aware of unethical behavior of their employees. Research reveals a majority of managers have no tactic nor did they know about CSR or that it maintains a good reputation for the company (Bakos, 2013). Although, the initial obligation of a manager is to generate profits while making ethical business decisions - companies need to contribute CSR objectives by integrating the strategy into the core of business practices, management tools and processes. However, regardless of the opportunities, there are a few implications such as concerns about the environment, health and new technologies. While some people affirm the decisions in regard to business ethics and social responsibility should not be that problematic, the implications and results take weight in the decision-making process that may have a huge impact on local consumers, communities, and even global ramifications. CriticsShow MoreRelatedCorporate Social Responsibility And Corporate Ethics1468 Words   |  6 Pagesfact that your business exists in the environment, the responsibility of this depends on many stakeholders, such as local communities, customers, employees and suppliers. On the other hand the way the products are produced and manufactured has a significant impact on the environment. In this context the concept of corporate social responsibility has great relevance for the survival of any business. In corporate terms, social responsibilities promote companies to maintain a closer relationship withRead MoreEthics And Corporate Social Responsibility1637 Words   |  7 Pagescontributed to Managing Sustainability: Ethics and Corporate Social Responsibility in the post-bureaucratic era. â€Å"Leadership is the process of directing, controlling, motivating and inspiring staff toward the realization of stated organizational goals† (Clegg, S.R. Kornberger, M. Pitsis. 2011, p.126.) Leadership in the post-bureaucratic era is essential for the success of a company, and also plays part into the Sustainability of Ethics and Corporate Social Responsibility for an enterprise. In this essayRead MoreCorporate Social Responsibility And Corporate Ethics Essay1485 Words   |  6 PagesCorporate social responsibility has become a major issue in the recent past to the extent in which there are watchdog organizations that monitor actions of corporations and file a report indicating companies that aren’t socially responsible. Such organizations are known as sustainability auditing firms (Gallagher, 2012). This has made most of the companies that are growing to issue corporate social responsibility reports alongside their annual business reports. Citigroup is a financia l service companyRead MoreThe Ethics Of Corporate Social Responsibility2955 Words   |  12 Pagesmanufactured and process. This has been deemed an important indicator of corporate social responsibility (CSR) and business ethics. The ethics of corporate social responsibility disclosure have historically been some of the most difficult to reconcile with earnings expectations and activist demands (Browne and Haas, 1974; Filios, 1984, 1986; Gelb and Strawser, 2001; Robertson and Nicholson, 1996). As a result, corporate social responsibility (CSR) is considered as key for the survival of organizations. ARead MoreEthics And Corporate Social Responsibility1820 Words   |  8 PagesRachael Pritchard MGT 465 Debate # 1 Not in favor of CSR Corporate Social Responsibility Corporate Social Responsibility is essentially the idea that corporations should and have the responsibility to act outside of their own interest of profits and interest of shareholders. That a majority of the responsibility to fix economic, environmental, and social issues somehow weighs more heavily on corporations shoulders than our own. I am not in favor of this notion for several reasons to which I willRead MoreEthics, Corporate Social Responsibility And Fiduciary Responsibilities Essay1695 Words   |  7 Pagesbusiness ethic terms and look for examples in the business fields that have an ethical or unethical reputation, this will give the opportunity for the business leaders to steer their employees into a healthy environment for their business to go the right direction. The definition of business ethics is the study of proper business policies and practices regarding potentially controversial issues. These issues include the global codes of ethics, corporate governance, corporate social responsibility andRead MoreBusiness Ethics And Corporate Social Responsibility Essay1382 Words   |  6 PagesSOLUTION Business Ethics Business ethics are moral principles that guide the way a business behaves. The same principles that determine an individual’s actions also apply to business. Acting in an ethical way involves distinguishing between â€Å"right† and â€Å"wrong† and then making the â€Å"right† choice. It is relatively easy to identify unethical business practices. For example, companies should not use child labor. They should not unlawfully use copyrighted materials and processes. They should not engageRead MoreCorporate Social Responsibility And Business Ethics8391 Words   |  34 Pages CORPORATE SOCIAL RESPONSIBILITY AND BUSINESS ETHICS Final Project Report for Legal Aspects of Management Submitted To Prof. Dr. D.S. Sengar Professor, IIM Lucknow Submitted By Group 9 Abhinav Bansal, PGP31186 Chheda Adarsh Jayesh, PGP31199 Manideep Akarapu, PGP31213 Ritika Srivastava, PGP31226 Surbhi Aggarwal, PGP31239 â€Æ' Table of Contents Executive Summary 3 Acknowledgement 4 Business Ethics 5 Corporate Social Responsibilty 7 CSR Law 7 Crisis Management CSR 10 Read MoreCorporate Social Responsibility And Ethics Report Essay2174 Words   |  9 PagesDaniel Schwartz Corporate Social Responsibility and Ethics Report Introduction Raymond James is a financial service holding company with subsidiaries specializing in investment banking, financial planning, investments, and asset management. The company was founded in 1962, has been public since 1983, and was founded in St. Petersburg, Florida. In June 2016, Raymond James joined the Fortune 500 list for the first time. This paper will address the corporate social responsibility and ethics of this financialRead MoreBusiness Ethics and Corporate Social Responsibility756 Words   |  4 PagesBusiness Ethics and Corporate Social Responsibility April Duhon DeVry University The United States has several laws that are intended to further fair, balanced, and competitive business practices. Do you think that such laws are effective? If so, why? If not, why not? The effectiveness of the laws that the United States have that are intended to further fair, balanced, and competitive business practices depends on how ethical a business is. Below I will explain why I do not believe these

Going Live is Not the End of the ERP Journey Sample for Students

Question: Discuss this Concept a Companys ERP Systems Journey and how Benefits May Vary. Answer: Introduction An ERP is a technology infrastructure that can help the company in integrating information from all the departments within with the customers and suppliers. The technology creates a good customer relation by joining all the functions and the internal departments with the customer. Information can also be shared between different partners, the flow of information is boosted, and the supply chain management is supported. This help the company to grow since the manager will be making a clear decision using up-to-date information (Ram, et al, 2014). Systems like PeopleSoft, Oracle, SAP (system, Application, and product in Data processing) introduced EPR system so as to solve the problem associated with the legacy system, to provide uniform and integrated technology platform so as to boost the companys competitive advantage. And also to enable them to complete worldwide. However, to implement the system will lead to changes in all organization structure and culture, it is expensive, and it takes a lot of time to install and train the employees on how to use it. Therefore, before companies decide to implement the system, they must consider the effect and how they will overcome those effects (Siau, 2014). Since the 1990s most researchers and practitioners have recommended ERP as one of the best development in the field of information technology and as one of the best known IT solution for this decade, this is because, in e-business, ERP has become one of the backbone and prerequisites. In the modern global business, companies have realized that for them to compete efficiently, they must improve their supply chain and also on their organization efficiency. This is because the competition is not with the substitute companies only but with supply chain as well. This as force many companies to make large investments and also to keep up to date in developing and implement better technologies and system as ERP (Jinno, et al, 2017) ERP system can be used by companies as an important tool in enhancing strong information system infrastructure. The system also allows the administration to commence better decision-making relying on information that is accurate and on time. ERP system can advance the quality of the product and responsiveness of the customer and also enhance sharing of information and quality of the information being shared among internal departments as well as external boundaries to the customer, suppliers, and other party involved in the supply chain. Ultimately the business performance is enhanced to achieve competitive advantage in the world market, and the long-term profitability of the company is improved (Katerattanakul, et al, 2014). ERP system journey The implementation of ERP by the companies in their new architectures of information have happened without being planned for. And new function in this architectures has erupted. This shows that ERP is a moving journey. This positions and tasks have erupted in the specific environment that happens without any consideration in the time of implementation and after. For the organizations to grow today, they need first, and accurate information and this can only be achieved through ERP (Nour and Moukket, 2013). The information system today is growing in the line of ERP where almost all process in the company is integrated. Processes like administration, communication and the operation of the business are integrated by both large and small firms to ERP system. Data integration and cross-functionally processes that are supported by the interactive system are on-line to the ERP system. This has led to changes in the development of information system (Galy Sauceda, 2014). During the implementation of ERP, the three common failure factors are the; the poor quality of business process re-engineering, project management effectiveness, and proper consultation was not done. This shows that for ERP to be effective, proper consultation must be done and be maintained well. Again the consultant must have good communication skills not only the knowledge about implementation, as well as the technical knowledge (Schniederjans Yadav, 2013). The success of ERP system implementation deepens on its use by the end users. There for understanding the acceptance of ERP by the end, users is paramount. Most research done indicates that the acceptance of ERP system by the end users is vital to the success of information system. The system must be both efficient and effective. Efficient in the way that the system is reliable and can be used without hitches while efficiency is that the system must serve the needs of the company and its employees well (Holland and light, 2001). Case study of Cadbury and Hershey In our case study, we are going to look at two companies that implemented ERP. One of the company was successful, and the other failed and the reasons leading to their status. The company we are analyzing is the British Cadbury company and the American Herseys chocolate company (Al-Mudimigh, et al, 2001). ERP success implementation in Cadbury In the recent years, Cadbury turns out; Kraft implemented SAP ERP 6.0 in what is regarded as one of the largest global implementation of ERP. The operation cost of the company has been reduced as the result of implementation. By the year 2008, the system was linked to 1,750 application, and more than 11,000 workers were conveying data to the companys SAP resolution (Baxter, 2010). At the start of the year, a glut of chocolate remained at Cadbury, after they installed a new technology offered by SAP the ERP, by the end of 2005, the system led to surplus chocolate bars building up. The new system was the part of Probe (a 5-years transformation project of the IT) aimed at incorporating the supply chain of Cadbury Schweppes supply chain, manufacture, marketing, sales, distribution, and purchasing system in the global, SAP-based ERP platform. The implementation of ERP has been quite smooth for the company, and they are aiming for ultimate saving (Mahara, 2013). Benefits of ERP The growth of Cadbury was first, and it could not cope with the existing technology hence implementing ERP added efficiency and first paced growth. The company strengthen its competitive threat in the industry by acquiring first and reliable system (Ehie and Madsen, 2005). Through the implementation of the ERP, the company emerged with new ways of warehouse management system the structures were moved to the depots and branch offices. The successive implementation took lesser time, and it was cost effective than the previous system. The implementation phase also took less cash compared to the existing technology of the Cadbury. The system was highly welcomed in the company leading to its success and the higher rate of performance (Monk, 2012). A strong consistent feedback system was erected by the company to observer the alterations and to check in if they go giving to the original plans. The whole implementation is a cross function, therefore, it is important to record boost in efficiency. The provider of the system was also selected among the best vendors and those who had good knowledge of the market and the industry hence the process occurred in the rationalized fashion and any probabilities of hiccups in the stage of implementation were avoided (Seo, 2013) mplementation of the system also led to high sales and much profit by the company. Decision-making process was accurate and first since the manager could get all necessary data to make an observation and to comment accurately. ERP Implementation Failures This was implementation done by the largest chocolate manufacturer in Northern America Hersheys. ERP Implementation by Hershey The company resolved in implementing ERP so as to enhance customer service and the competitiveness of the company. The manager of Hershey Company gave endorsement to a project named Enterprise21 in 1996. The system selected by the company so as to manage integration were Manugistics SCM software, SAPs R/3 ERP software, and Seibels CRM software. The company spent a total of $10 million for this project. The project was recommended to be done by four years, but the company needed 2.5 years. They decided to use the Big Bang Approach instead of the recommended Phased approach (Barker and Frolick, 2003). Impact of ERP Failure There was the problem of shipping and processing hence Hershey could not manage to meet its committed delivery dates (Bingi, et al, 1999). The credibility of the company reduced in the market since they could not offer the products as demanded by the clienthe product inventory piled up and by the start of September 2000: the current stock was more than the previous years stock by 25% (Markus, et al, 2000). After Hersheys declaration in the market of its problem due to malfunction of the newly acquired computer system, the stock price of the company plunged by 8% on a day. The company was also cost a total of $150 million in sales due to failure to implement ERP in time. The 1999 third quarter profit and sales dropped by 19% and 12% respectively as indicated in the 1999 annual report (Glover, et al, 1999). Reasons for Failure The implementation schedule was over-squeezedThe company used a wrong approach. They were supposed to use Phase approach, but instead, they used Big Bang Approach. They did a mistake of by sacrificing system testing for the sake of convenience. Go-Live and Cutover activities were schedule during the busiest time of the firms business period (Hossain, 2001). For the implementation to be successful, the following must be considered: Step 1- when implementing ERP, the company must have set goals to determine whether their project is working or not. This will help them to make necessary changes when making decisions. But in the case that the goals of the organization are not clear, it will be hard to know whether achievement has been made or not (Botta-Genoulaz, et al., 2005). When the company is setting a new system there are some binary and quantitative criteria they should make. They include: Doing away with duplication of data entryThe data may be inputted once and used severally The number of excel sheets used in performing a process is reduced Step 2 is choosing the right ERP that will serve your business right. According to Umbel et al (2003), each vendor will claim that their system is the best so the business need a third part who understands the flow of the market and the structure of the business so that the ERP can be tailored to suit the business. Alternatively, the organization can engage a partner whom they trust to understand the requirement of the business. In step 3, the implementation partner after getting the flow of the industry and the structure of the business. An ERP will be designed suiting the finance of the business. The business should have a significant input for the system to be implemented. It is also advised that the business nominate some members to be part of internal project team In step 4, all the stages must be ready before moving to the other step. In this stage it is clear that the system is going to work and before starting next stage, you must ensure that you are conversant with the current stage and other members of the business get good orientation about the system. This will enable every member to know what the business expects and understand how and when to solve a given task. Step 5 the business has start to realize the capability of the system and they are implementing it. It is advised that the business maintains the project ideas, budget, timeline and objective and they should not input other great ideas that were not budgeted for. This will help control the project scope (Hossain, 2001). Step 6 This takes us to the next step in the implementation of ERP. The system is now at go-live since the implementation and the use had started. This step show us that the system must be maintained and necessary improvements must be installed. Step 7 this step must be established from the beginning. Some possibility dollars are allowed in the project. However, though analysis of the business, something may come up (Al-Mashari, 2002). Challenges in implementing ERP. During implementation of ERP, the organization experiences different type of challenger therefore a proper communication and adequate planning must be done so that implementation can be successful. Some of the challenges experienced while implementing ERP are: (Botta-Genoulaz, et al., 2005) Implementation must be done in order, it cannot be done at once. Trying to implement everything at the same time will lead to disorganization hence the process will fail. The employee must be trained appropriately after and during implementation. They must be combatable and swift in using the technology because when they are not conversant with the system, most of errors will occur leading to functional inefficiencies. Profitability and productivity of organization can be reduced incase proper analysis is not done. Therefore before implementation, proper analysis must be done. Before transition is made, it must be discussed with the senior management because without their support, operations will delay and ineffective decisions will be made. Compatibility of the system is very essential just like the case of Cadbury where they chose compatible system and they succeeded so before the implementation, the company must look for a vendor which is must proficient in their market so that a good ERP can be tailored. Companies always experience challenge due to poor planning. So before the plan is executed, a proper planning must be put in place with clear breakdown of what will be done at what stage and what is required to fulfil it. Investing in Investment in substructure is very important. Good storage with adequate will be needed for ERP application module. Not allocating appropriate budget for structures may result in reduced application speed and issues with other software it also important to have a strong hardware security so as to avoid cybercrime. The challenges faced by organizations during implementation of ERP varies depending on the market the institution is operating in. therefore, it is important to hire experts who understand the market trend and nature this will ensure implementation is successful without drawbacks. (Hossain, 2001). Pre-evaluation screening: before a company look for a solution, a proper survey must be done to determine the need of the organization. In the initial stage, a thorough investigation of the companies need should be conducted. The individuals from different department that will use the ERP system must be cooperated in this investigation. This will enable the organization to understand their challenges, resources, tools, and needs. Evaluation: during this stage, the companies contrast different vendors through their offers and evaluate the merits and demerits of each vendor. They then match the companys need of ERP to obtain the best vendor who addresses their needs at a relative cost (Glover, et al, 1999). Gap analysis: here, an analysis of the market gap and the desired solution is done. At this stage, the company can go back to the desired vendor to inquire how the gaps can be addressed or if the ERP system can be tailored to suit the desire of the business (Umbel, et al, 2003) Training: after the company has adopted the ERP system of their choice. A training program should be scheduled to enlighten the employee on how the business will operate with the new system. Training will depend with the number of employees available and the size of the organization. A refresher is also important for the employees Testing: before the company roll out the system, a thorough test must be done to ensure that the information and the data collected by the company are accurate (Ngai, et al, 2008). Accurate data will help the manager in making accurate decisions. After the process, the system is now rolled out. It is advisable for the company to have one expert who will be taking notes of the question asked, problems or any other issue. The expert will address the questions or contact the vendor for answers. According to Vandaie (2008) data across all the department are shared by the ERP system into data and reports that can affect or improve every aspect of the company. Some of the departments that benefit from the new system are finance, sales, supply chain, marketing, human resource and operation. Once the system is in place, data and silos break down enables everyones contribution to the organization transparent. Positive contribution to this gain are many since there is no guess work in making business decisions. Decisions are made based on data. Success leaves clues, and companies who have been successful in the past with ERP implementation left us a blueprint to follow. These five steps can help you smoothly transition into the world of ERP. Conclusion From the case study, it is clearly noticed that an ERP implementation project should not be forced into a difficult timeline. To look for critical issue, the company should over squeeze implementation. And it is also realized that during busy schedule cut down should not be scheduled unless the business will fail. Instead the company should test the phrases to be implemented. There is no implementation that will have 100% efficiency so companies should expect operation performance deep and learning curves. Companies should implement their policies during off peaks because during this time, they give their employee and customers good time to interact and to learn the system. It is also noticed that the number of activities during implementation should reduce so that the number of services exposed to risk are reduced in case of an error (Ngai, et al, 2008). References Al-Mashari, M., 2002. Enterprise resource planning (ERP) systems: a research agenda. Industrial Management Data Systems, 102(3), pp.165-170. Al-Mudimigh, A., Zairi, M. and Al-Mashari, M., 2001. ERP software implementation: an integrative framework. European Journal of Information Systems, 10(4), pp.216-226. Barker, T. and Frolick, M.N., 2003. ERP implementation failure: A case study. Information Systems Management, 20(4), pp.43-49. Baxter, G., 2010. White paper: Key issues in ERP system implementation. Large Scale Complex IT Systems, pp.3-9. Bingi, P., Sharma, M.K. and Godla, J.K., 1999. Critical issues affecting an ERP implementation. IS Management, 16(3), pp.7-14. Botta-Genoulaz, V., Millet, P.A. and Grabot, B., 2005. A survey on the recent research literature on ERP systems. Computers in industry, 56(6), pp.510-522. Ehie, I.C. and Madsen, M., 2005. Identifying critical issues in enterprise resource planning (ERP) implementation. Computers in industry, 56(6), pp.545-557. Galy, E. and Sauceda, M.J., 2014. Post-implementation practices of ERP systems and their relationship to financial performance. Information Management, 51(3), pp.310-319. Glover, S.M., Prawitt, D.F. and Romney, M.B., 1999. Implementing ERP. Internal Auditor, 56(1), pp.40-46. Holland, C.P. and Light, B., 2001. A stage maturity model for enterprise resource planning systems use. ACM SIGMIS Database, 32(2), pp.34-45. Hossain, L. ed., 2001. Enterprise Resource Planning: Global Opportunities and Challenges: Global Opportunities and Challenges. IGI Global. Jinno, H., Abe, H. and Iizuka, K., 2017. Consideration of ERP Effectiveness: From the Perspective of ERP Implementation Policy and Operational Effectiveness. Information, 8(1), p.14. Katerattanakul, P., J. Lee, J. and Hong, S., 2014. Effect of business characteristics and ERP implementation on business outcomes: An exploratory study of Korean manufacturing firms. Management Research Review, 37(2), pp.186-206. Mahara, T., 2013. PEST-Benefit/Threat Analysis for selection of ERP in Cloud for SMEs. Asian Journal of Management Research, 3(2), pp.365-373. Markus, M.L., Tanis, C. and Van Fenema, P.C., 2000. Enterprise resource planning: multisite ERP implementations. Communications of the ACM, 43(4), pp.42-46. Monk, E. and Wagner, B., 2012. Concepts in enterprise resource planning. Cengage Learning. Ngai, E.W., Law, C.C. and Wat, F.K., 2008. Examining the critical success factors in the adoption of enterprise resource planning. Computers in industry, 59(6), pp.548-564. Nour, M.A. and Mouakket, S., 2013. A classification framework of critical success factors for ERP systems implementation: A multi-stakeholder perspective. In Competition, Strategy, and Modern Enterprise Information Systems (pp. 98-113). IGI Global. Ram, J., Wu, M.L. and Tagg, R., 2014. Competitive advantage from ERP projects: Examining the role of key implementation drivers. International Journal of Project Management, 32(4), pp.663-675. Sarker, S. and Lee, A.S., 2003. Using a case study to test the role of three key social enablers in ERP implementation. Information Management, 40(8), pp.813-829. Schniederjans, D. and Yadav, S., 2013. Successful ERP implementation: an integrative model. Business Process Management Journal, 19(2), pp.364-398. Seo, G., 2013. Challenges in implementing enterprise resource planning (ERP) system in large organizations: similarities and differences between corporate and university environment (Doctoral dissertation, Massachusetts Institute of Technology). Siau, K., 2004. Enterprise resource planning (ERP) implementation methodologies. Umble, E.J., Haft, R.R. and Umble, M.M., 2003. Enterprise resource planning: Implementation procedures and critical success factors. European journal of operational research, 146(2), pp.241-257. Vandaie, R., 2008. The role of organizational knowledge management in successful ERP

Words Essay Example For Students

Words Essay WORDSthe ones we continuouslymisuse and confuseLuke BobekFinal PaperSemantics04/25/00Why write a paper on some obscure and complicated subject that you wont remember what you wrote two days after you turn the paper in? All that time on the computer and in the library finding information on something you are interested in only because of a grade. Then say you put in fifteen hours in on a paper and you get a C, you feel like you wasted your time. Well, Ive decided to write this paper on something that really caught my attention, something I that really interested me. While I was researching my previous topic for this paper, Language in Advertising and the Psychology Behind It, I came across a web site dedicated to commonly confused words. After reading a few I felt really stupid because I didnt know the difference between a number of the sets of words. I then went on a hunt for other sites that featured commonly confused words, and I found a ton. I decided to ditch the old topic and wr ite the paper on commonly confused words. It subject relates to the course and intrigues me. Ive compiled a list of the most commonly confused words which starts on the next page. We will write a custom essay on Words specifically for you for only $16.38 $13.9/page Order now 1) Affect / EffectAffect is a verb meaning ? to influence or change.?Effect is usually a noun meaning ? result.? (3)2) Accuracy / PrecisionAccuracy is the agreement between the true value and the result obtained by the measurement. Precision is the agreement among repeated measurements of the same quantity. (1)3) Alright / All rightAlright is not a word. All right is two words. (1)4) Allusion / IllusionAllusion is a noun that means an indirect response. Illusion is a noun that means a misconception. (4)5) Amusement Park / Theme ParkAn amusement park is where people go to have fun with food, rides, and shows. A theme park is an amusement park with a theme, a subject that everything in the park has in common. (4)6) Alternate / AlternativeAlternate is to occur in successive turns; first one, then the other. Alternative means substitute or second choice. (1)7) Assure / Insure / EnsureAssure means to convince or to guarantee. Ensure means to make certain or make sure. Insure means to guard against loss. * Assure and ensure are often used interchangeably, yet they have to different meanings. You assure someone that something has been done. You ensure that something has been done. (1)8) Besides / BesideBesides is an adverb that mean also. Beside is a preposition that means next to. (2)9) Bimonthly / SemimonthlyBimonthly is an adjective that means every two months. Semimonthly means twice a month. (2)10) Cement / ConcreteCement is the powder in the bag that is used to make concrete. (1)Concrete is the substance made from cement, water, sand and gravel. 11) Cite / SiteCite is a verb that means to quote as an authority or example. Site is a noun meaning location. (2)12) Cologne / PerfumeCologne is a scented liquid made from alcohol and fragrant oils. Perfume is a quickly evaporating scented oil either obtained from flowers or manmade. (1)13) Complement / ComplimentComplement is a noun or verb that means something that completes or makes up a whole. Compliment is a noun or verb that means an expression of praise or admiration. (3)14) Connote / DenoteConnote is a verb that means to imply or suggest. Denote is a verb that means to indicate or refer to specifically. (4)15) Continual / ContinuousContinual means to be repeated regularly and frequently. (3)Continuous means to be extended or prolonged without interruption. 16) Dinner / SupperA dinner is always the main meal of the day, whether it is eaten at noon or in the evening. .uce9853548ed31870d1d68d892d5b99fd , .uce9853548ed31870d1d68d892d5b99fd .postImageUrl , .uce9853548ed31870d1d68d892d5b99fd .centered-text-area { min-height: 80px; position: relative; } .uce9853548ed31870d1d68d892d5b99fd , .uce9853548ed31870d1d68d892d5b99fd:hover , .uce9853548ed31870d1d68d892d5b99fd:visited , .uce9853548ed31870d1d68d892d5b99fd:active { border:0!important; } .uce9853548ed31870d1d68d892d5b99fd .clearfix:after { content: ""; display: table; clear: both; } .uce9853548ed31870d1d68d892d5b99fd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uce9853548ed31870d1d68d892d5b99fd:active , .uce9853548ed31870d1d68d892d5b99fd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uce9853548ed31870d1d68d892d5b99fd .centered-text-area { width: 100%; position: relative ; } .uce9853548ed31870d1d68d892d5b99fd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uce9853548ed31870d1d68d892d5b99fd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uce9853548ed31870d1d68d892d5b99fd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uce9853548ed31870d1d68d892d5b99fd:hover .ctaButton { background-color: #34495E!important; } .uce9853548ed31870d1d68d892d5b99fd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uce9853548ed31870d1d68d892d5b99fd .uce9853548ed31870d1d68d892d5b99fd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uce9853548ed31870d1d68d892d5b99fd:after { content: ""; display: block; clear: both; } READ: George Meade EssayA supper is eaten only in the evening whether it is a large or small meal. (4)17) Discreet / DiscreteDiscreet means prudent, circumspect, or modest. Discrete means separately or individually distinct. (4)18) Disinterested / UninterestedDisinterested means unbiased or impartial. Uninterested means not interested or indifferent. (3)19) Dough / BatterDough is a thick mixture of flour, liquid, and other ingredients that is usually rolled or shaped into bread and other baked goods. Batter is a thinner mixture than dough and is made of flour and liquid. (4)20) Envy / JealousyEnvy is the desire to have something that another person has and the feelings of resentment or unhappiness at the persons having it. Jealousy is like envy but includes suspicion and competition. (2)21) Elicit / IllicitElicit is a verb meaning to bring out or evoke. Illicit is an adjective meaning unlawful. (3)22) Eminent / ImminentEminent means outstanding or distinguished. Imminent means expressed directly or clearly defined. (3)23) Explicit / ImplicitExplicit means expressed directly or clearly defined. Implicit means implied, unstated. (3)24) Farther / FurtherFarther is an adjective and adverb that means to or at a more distant point. Further means to or at a greater extent or degree, also in addition or moreover. (1)25) Figuratively / LiterallyFiguratively means metaphorically or symbolically. Literally means word for word or according to the exact meaning of words. (4)26) Flack / FlakFlack is a pejorative word for someone engaged in public relations. Flak is anti-aircraft fire. (1)27) Flair / Flare A flare is a bright light. Flair has come to mean a talent, aptitude or knack. (1)28) Imply / InferImply means to suggest or state indirectly. Infer means to draw a conclusion. (3)29) Information / KnowledgeInformation is a known fact about something or someone. Knowledge means having information and understanding it through experience. (4)30) Loath / LoatheLoath is reluctant. Loathe means to despise. (1)31) Melody / TuneA melody is a group of notes in a certain order that results in a sweet agreeable sound. A tune is an easily remembered melody. (4)32) Peak / PiqueA peak is the highest point of something. Pique is resentment or arousal or provocation. (2)33) Part / PortionA part is something that has been divided, when all parts are put together , they equal a whole. A portion is a share or part used or given in a specific way. (4)34) Passport / VisaA passport is a document, usually a booklet, that states a persons official identity and citizenship and allows that person to visit another country. A visa is stamped on a passport. It shows that the passport has been examined by officials of a country and permits enter into that country. (4)35) Soap / DetergentSoap is a cleansing agent that comes from natural fats and oils. Detergent is a cleansing agent that is usually made from synthetic, or manmade products. (4)When we talk about the hidden meanings that words can have an they emotions they bring out, I think we have to stop and ask ourselves if we really know what the word was intended to mean. We have to re-educate ourselves of the basics before we can dig ant deeper. After doing the research and pulling all of this together I realized how ignorant I was to some words, everyday words that everyone should know. The basics are complicated, is it worth it do dig deeper and deeper searching for some crazy connection between things and words and life? I dont know. All I know is communication seems pretty easy until you learn more and more, then you feel like an idiot for not knowing then what you know now and wonder if other people knew then what you know now. Sources1* Definitions have numbers at the end of each definition to acknowledge the proper source. The numbers are 1,2,3, and 4- as above. Bibliography) www.pnl.gov/ag/usage/confuse.html2) www.copydesk.org/editorsink/c.htm3) www.academics.smcvt.edu/writingctr/commonly.htm4) www.kids.infoplease.lycos.com

Freuds psuchosexual stages of development essays

Freuds psuchosexual stages of development essays Freud really did make some major contributions to the field of psychology. He was the first one to suggest that psychological problems might have their roots in how children were treated. Freud believed that most of our personality is formed by early childhood, much of it so early that we dont even have conscious memories. For example, people who were toilet-trained strictly and at an early age grow up to be intolerant of mess, disorder and anything that doesnt go by the rules of how things are supposed to be. In the summer of 1929, one of Freuds patients, Herman Kleirman, wrote a letter to him in order to be able to understand a dream he had. The symbolism and depiction of this dream represents the different stages of Freuds theory of development. The first thing the patient remembers is that he was in a very dark and uncomfortable space. Soon after, he fell down a tunnel and ended up in a lake. This is the suggestion of the moment of birth, when the baby is still inside the mother (the dark spot). The tunnel he talks about is the birth canal through which he will come out and see the light for the first time. Up to that moment, the baby has been in water for nine months. So, once he is outside (in the lake), he starts to take oxygen. This is why he felt that the lake was filled with more than water, which is air. Next, the patient grasped onto something to save himself in the dream. This is the representation of the beginning of the oral stage for the baby. Now, the mouth is his only connection with the world. Grabbing and sucking are two of the only things that the baby can do at this point. As Freud indicates in his theory, little kids have the desire to Freuds psychosexual stages of development 3 suck all the time. They grab the mothers nipple for milk, as the man grabbed and ate that thing in the dream to save his life. He tasted something bitter and acidic. This...

USS Oregon (BB-3) in the Spanish-American War

USS Oregon (BB-3) in the Spanish-American War In 1889, Secretary of the Navy Benjamin F. Tracy proposed a large 15-year building program consisting of 35 battleships and 167 other vessels. This plan had been devised by a policy board that Tracy convened on July 16 which sought to build upon the shift to armored cruisers and battleships that had begun with USS Maine (ACR-1) and USS Texas (1892). Of the battleships, Tracy wished ten to be long-range and capable of 17 knots with a steaming radius of 6,200 miles. These would serve as a deterrent to enemy action and be capable of attacking targets abroad. The remainder were to be of coastal defense designs with a speed of 10 knots and a range of 3,100 miles. With shallower drafts and more limited range, the board intended for these vessels to operate in North American waters and the Caribbean. Design Concerned that the program signaled the end of American isolationism and the embracing of imperialism, the US Congress declined to move forward with Tracys plan in its entirety. Despite this early setback, Tracy continued to lobby and in 1890 funding was allocated   for the building of three 8,100-ton coastal battleships, a cruiser, and torpedo boat. The initial designs for the coastal battleships called for a main battery of four 13 guns and a secondary battery of rapid-fire 5 guns. When the Bureau of Ordnance proved unable to produce the 5 guns, they were replaced with a mixture of 8 and 6 weapons. For protection, the initial plans called for the vessels to possess a 17 thick armor belt and 4 of deck armor. As the the design evolved, the main belt was thickened to 18 and consisted of Harvey armor. This was a type of steel armor in which the front surfaces of the plates were case hardened. Propulsion for the ships came from two vertical inverted triple expansion reciprocating steam engines generating around 9,000 hp and turning two propellers. Power for these engines was provided by four double-ended Scotch boilers and the vessels could achieve a top speed around 15 knots. Construction Authorized on June 30, 1890, the three ships of the Indiana-class, USS Indiana (BB-1), USS Massachusetts (BB-2), and USS Oregon (BB-3), represented the US Navys first modern battleships. The first two ships were assigned to William Cramp Sons in Philadelphia and the yard offered to build the third. This was declined as Congress required that the third be built on the West Coast. As a result, construction of Oregon, excluding guns and armor, was assigned to Union Iron Works in San Francisco. Laid down on November 19, 1891, work moved forward and two years later the hull was ready to enter the war. Launched on October 26, 1893, Oregon slid down the ways with Miss Daisy Ainsworth, daughter of Oregon steamboat magnate John C. Ainsworth, serving as sponsor. An additional three years were required to finish Oregon due to delays in producing the armor plate for the vessels defenses. Finally completed, the battleship commenced its sea trials in May 1896. During testing, Oregon achieved a top speed of 16.8 knots which exceeded its design requirements and made it slightly faster than its sisters. USS Oregon (BB-3) - Overview: Nation: United StatesType: BattleshipShipyard: Union Iron WorksLaid Down: November 19, 1891Launched: October 26, 1893Commissioned: July 15, 1896Fate: Scrapped in 1956 Specifications Displacement: 10,453 tonsLength: 351 ft., 2 in.Beam: 69 ft., 3 in.Draft: 27 ft.Propulsion: 2 x vertical inverted triple expansion reciprocating steam engines, 4 x double ended Scotch boilers, 2 x propellersSpeed: 15 knotsRange: 5,600 miles at 15 knotsComplement: 473 men Armament Guns 4 Ãâ€" 13 guns (2Ãâ€"2)8 Ãâ€" 8 guns (4Ãâ€"2)4 Ãâ€" 6 guns removed 190812 Ãâ€" 3 guns added 191020 Ãâ€" 6-pounders Early Career: Commissioned on July 15, 1896, with Captain Henry L. Howison in command, Oregon commenced fitting out for duty on the Pacific Station. The first battleship on the West Coast, it commenced routine peacetime operations. During this period, Oregon, like Indiana and Massachusetts, suffered from stability problems due to the fact that the vessels main turrets were not centrally balanced. To correct this issue, Oregon entered dry dock in late 1897 to have bilge keels installed. As workers completed this project, word arrived of the loss of USS Maine in Havana harbor. Departing dry dock on February 16, 1898, Oregon steamed for San Francisco to load ammunition. With relations between Spain and the United States quickly deteriorating, Captain Charles E. Clark received orders on March 12 instructing him to bring the battleship to the East Coast to reinforce the North Atlantic Squadron. Racing to the Atlantic: Putting to sea on March 19, Oregon began the 16,000-mile voyage by steaming south to Callao, Peru. Reaching the city on April 4, Clark paused to re-coal before pressing on to the Straits of Magellan. Encountering severe weather, Oregon moved through the narrow waters and joined the gunboat USS Marietta at Punta Arenas. The two ships then sailed for Rio de Janeiro, Brazil. Arriving on April 30, they learned that the Spanish-American War had begun. Continuing north, Oregon made a brief stop at Salvador, Brazil before taking on coal at Barbados. On May 24, the battleship anchored off Jupiter Inlet, FL having completed its journey from San Francisco in sixty-six days. Though the voyage captured the imagination of the American public, it demonstrated the need for the construction of the Panama Canal. Moving to Key West, Oregon joined Rear Admiral William T. Sampsons North Atlantic Squadron. Spanish-American War: Days after Oregon arrived, Sampson received word from Commodore Winfield S. Schley that the Admiral Pascual Cerveras Spanish fleet was in port at Santiago de Cuba. Departing Key West, the squadron reinforced Schley on June 1 and the combined force commenced a blockade of the harbor. Later that month, American troops under Major General William Shafter landed near Santiago at Daiquirà ­ and Siboney. Following the American victory at San Juan Hill on July 1, Cerveras fleet came under threat from American guns overlooking the harbor. Planning a breakout, he sortied with his ships two days later. Racing from the port, Cervera initiated the running Battle of Santiago de Cuba. Playing a key role in the fighting, Oregon ran down and destroyed the modern cruiser Cristobal Colon. With the fall of Santiago, Oregon steamed to New York for a refit. Later Service: With the completion of this work, Oregon departed for the Pacific with Captain Albert Barker in command. Re-circling South America, the battleship received orders to support American forces during the Philippine Insurrection. Arriving in Manila in March 1899, Oregon remained in the archipelago for eleven months. Leaving the Philippines, the ship operated in Japanese waters before putting into Hong Kong in May. On June 23, Oregon sailed for Taku, China to aid in suppressing the Boxer Rebellion. Five days after leaving Hong Kong, the ship struck a rock in the Changshan Islands. Sustaining heavy damage, Oregon was refloated and entered dry dock at Kure, Japan for repairs. On August 29, the ship steamed for Shanghai where it remained until May 5, 1901. With the end of operations in China, Oregon re-crossed the Pacific and entered Puget Sound Navy Yard for an overhaul. In the yard for over a year, Oregon underwent major repairs before sailing for San Francisco on September 13, 1902. Returning to China in March 1903, the battleship spent the next three years in the Far East protecting American interests. Ordered home in 1906, Oregon arrived at Puget Sound for modernization. Decommissioned on April 27, work soon commenced. Out of commission for five years, Oregon was reactivated on August 29, 1911 and assigned to the Pacific reserve fleet. Though modernized, the battleships small size and relative lack of firepower still rendered it obsolete. Placed in active service that October, Oregon spent the next three years operating on the West Coast. Passing in and out of reserve status, the battleship took part in the 1915 Panama-Pacific International Exposition in San Francisco and the 1916 Rose Festival in Portland, OR. World War II Scrapping: In April 1917, with the United States entry into World War I, Oregon was re-commissioned and commenced operations on the West Coast. In 1918, the battleship escorted transports west during the Siberian Intervention. Returning to Bremerton, WA, Oregon was decommissioned on June 12, 1919. In 1921, a movement began to preserve the ship as museum in Oregon. This came to fruition in June 1925 after Oregon was disarmed as part of the Washington Naval Treaty. Moored at Portland, the battleship served as a museum and memorial. Redesignated IX-22 on February 17, 1941, Oregons fate changed the following year. With American forces fighting World War II it was determined that the ships scrap value was vital to the war effort. As a result, Oregon was sold on December 7, 1942 and taken to Kalima, WA for scrapping. Work progressed on dismantling Oregon during 1943. As the scrapping moved forward, the US Navy requested that it be halted after it reached the main deck and the interior cleared out. Reclaiming the empty hull, the US Navy intended to use it as a storage hulk or breakwater during the 1944 reconquest of Guam. In July 1944, Oregons hull was loaded with ammunition and explosives and towed to the Marianas. It remained at Guam until November 14-15, 1948, when it broke loose during a typhoon. Located following the storm, it was returned to Guam where it stayed until being sold for scrap in March 1956.

Immigration and Nationality Law Essay Example | Topics and Well Written Essays - 2000 words

Immigration and Nationality Law - Essay Example e is a possible occurrence that a person may be treated in a way, in their country of origin, that would be classed as a breach of the HRA in the UK; this breach would be imputed back to the UK through its act of deportation, therefore causing a breach in the HRA. These persons are not technically asylum seekers as they are making a claim under the Refugee Convention; therefore this adds additional, albeit limited protections, to persons in fear of abuse. So for the purposes of this discussion they will be defined as asylum seekers. Persons who are looking for a safe place to enjoy their life and freedoms and in some cases obtain their basic needs, i.e., food, water, education†¦ The HRA does not protect a right to basic necessities. This essay begins by focusing on founding human rights principles and the central question that will be discussed is; whether the legal framework of human rights, through the Human Rights Act 1998 (HRA) and the European Convention of Human Rights (EC HR), uphold the principles that these pieces of law were founded upon. This is a similar reaction in other European countries and the most prevalent are the Roma Gypsies and Eastern Europeans; the following discussion will consider this case study to show that immigration law can and has been used to assert racist policies by classing them as economic migrants rather than asylum seekers, which means their financial status will exclude them and the persecution does not meet the standard posed by the European Court of Human Rights (ECtHR). Natural rights are the basis for the international human rights of today, however the theory of modern human rights is slightly different as it is no longer purely concerns democratic government, but aims to ensure that gross human rights violations in the world as a whole will be held accountable and hopefully eliminated. Dworkin describes human rights as trumps1 that indicate a powerful set of principles individuals can rely on to protect them from

Legal, Ethical, or Moral Research Paper Example | Topics and Well Written Essays - 500 words

Legal, Ethical, or Moral - Research Paper Example Jimenez deportation and the suit against the hospital by Montejo are guided by legal rules and regulations, and the validity of the deportation was determined to be illegal regarding court jurisdiction in deciding the deportation. The lack of moral guidelines and the presence of legal rules on the deportation make the case a legal issue. The decision denying Martin Memorial immunity on false imprisonment was decided on legal regulation pertaining to seeking vindication of a private right when the court lacks jurisdiction over the matter. However, moral issues are also inherent in the case owing to the decision by the hospital to deport Jimenez knowing well that he will have no hospital care in Guatemala, risking his life in the process, and giving his 72-year-old mother the responsibility of a caregiver (Sontag, August 3, 2008). Dr. Bradley’s case is more of a moral issue than a legal issue because of the extent of trust to which the doctor was bestowed on by the parents to the affected children. Dr. Bradley acted unethically and irresponsibly in the case betraying the parent’s trust for the care of their children, falling short of ethical and professional requirement, and lacking the respect that an elder ought to have when caring for children. It is a moral issue because of the negligence of the hospital allowed the vice to continue for over 11 years despite an earlier case of abuse reported by a nurse. Abusing and molesting children under his care or the delivery of paediatric treatment patient by an adult also makes the issue a moral issue because of the position of adults to care for children in the community and not harm them. It is a legal issue owing to the 471 counts of molestation facing the doctor in the case but all this cases and many more portray the moral and ethical failure in his practice making it more of a moral/ethical issue. Savage-Morrell case is a moral issue owing to the many moral issues that are intertwined

Audience as Market vs Audience as Public Essay Example for Free

Audience as Market vs Audience as Public Essay The relevance of ratings is very crucial, for it is what determines the most looked after programs that give a hint of satisfaction from the audiences as consumers. It is a measure of response that helps producers and managers determine what type of programs are appropriate for a certain time of the day. It also tells something about the audience, generally, their age and program preference. The audience-as-market view was manifested through the many advertisements that can be found on the commercials or air-time allotted in-between television programs. (Ang, 1991, pp. 28) Most of the television programs were an also profit-making program that generates money from the emotions and satisfaction of the public domain. In a more traditional sense, wherein broadcasting is used as a means of transmitting information, the audiences are viewed as a public. In a broad sense it portrays public service through broadcasting. Those who take broadcasting in the traditional sense believe that they have a responsibility to provide information to the public domain or to their audiences. (Ang, 1991, pp. 29) Impact of Globalization There had been several changes in the broadcasting industry due to the innovations in technology and the advent of globalization. The new ways of delivering audio-visual information via satellite have tremendously increase the audience choice and made access to different programs a lot more cheaper (McQuail, 1997, pp. 9). An instance that shows the advent of globalization can be reflected on the different interactive programs use to generate funds and advertisements. In public service broadcasting, the latest innovations have made it easier to get and present information and news. By being interactive, it had been able to solicit questions and opinions from the audience that further create a more informed viewers. Conclusion Broadcasting is a money-making industry that was promoted by a capitalist institution. Although there were views that it is ought to be used and contextualize to serve the public, nevertheless, this view would only be a part of a larger cultural-market scheme. It is important to analyze the institutional framework that fueled the broadcasting industry in able for one to determine how analyze the audience. Due to the fact that it is the institutional framework which determines who are the audiences and how they are supposed to response and be address. Bibliography Ang, I. 1991Desperately Seeking the Audience, Routledge, London/New York, , pp. 26-32 McQuail, D. 1997Audience Analysis, Sage, Thousand Oaks, California, , pp. 1-11. Moores, S. 2000. Media And Everyday Life In Modern Society. Edinburgh University Press. Edinburgh. pp. 5-23 Schirato, T. and Yell, S. 1996`Communication and Culture`, Communication and Cultural Literacy: An introduction, Allen and Unwin, St Leonards, Sydney, , pp. 1-21 Schlesinger, P. Do Institutions Matter For Public Servic Broadcasting? University of Stirling, Scotland. Retrieved on August 12, 2007. Retrieved from www. ofcom. org. uk/consult/condocs/psb2/psb2/psbwp/wp2schles. pdf Thompson, J. 1997, `Mass Communication and Mass Culture` in O`Sullivan, Tim and Jewkes, Yvonne (eds), The Media Studies Reader, Edward Arnold Ltd, London, pp. 28-41 Williams, R. 1997`Mass and Masses` in O`Sullivan, Tim and Jewkes, Yvonne (Eds), The Media Studies Reader, Edward Arnold ltd, , pp. 18-27

Journey Theme in Whitman’s O Captain! My Captain! and Tennyson’s Crossi

Journey Theme in Whitman’s O Captain! My Captain! and Tennyson’s Crossing the Bar A man’s journey at sea has always been romanticized as an individualistic struggle against the backdrop of the cruel elements of nature. Paradoxically, though, within that same journey, the sea possesses an innate sense of timelessness that can become a man’s quest for God. In â€Å"O Captain! My Captain!† Walt Whitman describes the narrator’s sense of aimlessness at sea after his beloved Captain dies. In Lord Alfred Tennyson’s â€Å"Crossing the Bar,† the speaker is beckoned by the sea and its soundlessness even though he senses foredoom there. And so, although both Whitman and Tennyson employ a voyage at sea as the predominant image and metaphor within similar structural frameworks, they do differ in how they represent the journey and depict the tone of the poem. In â€Å"O Captain! My Captain!† uses the ship, the voyage at sea, and the Captain, within the poem to describe the mood of the United States in the immediate aftermath of the Civil War. The â€Å"fearful† voyage at sea, then, is an appropriate metaphor for the arduous Civil War, which has finally ended, but ironically, the Captain of the ship, Abraham Lincoln, has fallen dead (Line 2). Whitman uses extensive imagery to describe the North, awaiting the ship to dock, â€Å"exulting,† and â€Å"their eager faces turning† (Whitman, Lines 3, 12). But at the same time, there are underlying burdens of grief that the war brings. Whitman describes the postwar era with a pervading irony within the poem; although â€Å"the prize we sought is won,† the true reality of the situation reflects a phyrric victory (Line 2). The narrator’s â€Å"mournful tread† on the deck of the ship becomes symbolic for the United States, as the Sout... ...orates the death of the Captain, Tennyson discusses crossing into the realm of the afterlife with a stoic calmness, which ultimately leads a solitary death. However, both poets seem to realize their own mortality and that death is an indestructible force. While Tennyson’s everyday narrator treats â€Å"crossing the bar† as another symbolic stage of the human existence, the beloved Captain is ironically unable to defeat it despite what horrors he may have overcome at sea. Death, then, transcends the social divide; no one, from the common man of Tennyson’s poem to a brave, revered Captain, who has survived the perils at sea, can conquer it. Works Cited Tennyson, Alfred Lord. Alfred Lord Tennyson: Selected Poems. New York: Penguin Books , 1992. Whitman, Walt. Leaves of Grass. 1892 ed. New York: Bantam Books, 1983. PID 0062 1 Marlow Engl. 12 Sect. 37

Ticket To…Tadcaster

The textual topic I chose was documentary; I made a documentary about a local band called the tickets which was made to target people who are interested in MOD music and the MOD scene, I feel this as been achieved because I have shown my documentary to people who fit this criteria and they commended it as an accurate view of scooter rallies are were interested in the band and seeing them again. As the documentary was aimed at a specific audience, the main ideology had to be linked to the ideology of the target audience (MOD). This ideology is the lifestyle that comes with the music and the accomplishment watching a band ultimately succeed in this style of playing. However my documentary was shot to make the progression from practise to gigging look like a struggle; this was done by mediating the footage. But I think that people watching will feel empathy towards the band, willing for them to succeed, as most people, not just MODS, like to see an underdog come out on top this gives a wider audience for my documentary. Therefore I believe I made the right decision showing my documentary on channel four in the T4 slot on a Sunday morning. As the demographic audience is aged 16-30 and can relate to the band as they are the same ages. I have chosen a televised viewing rather than a cinema viewing for the simple reason that they are more popular judging by the regular scheduling of documentaries and higher viewing figures. I have used diegetic dialogue from the band in the argument sequences in conjunction with non diegetic narration from me to convey an informative style; this narration is a way of directly communicating with the audience to keep them posted of what was going on visually at the time, as most shots were in the same setting. My camera angle during the practise and argument scenes could have been made better by using different angles and editing them all together, instead most of the time you can't see one member of the band even when they are speaking. I used an hand held video camera to shoot the documentary this makes the quality of my documentary poor as at times the camera is quite jerky which diverts the attention from what is happening on screen. If I were to make the documentary again I would use a tripod to keep the camera still. The footage of the band in the small practise room to a huge room full of people represents what I wanted to show in how far they have come to play a successful gig. The clean cut look of the band and also the mise-en-scene of the room they are playing in connotates the look and attitude of MODS which is to be dressed smart and have a no nonsense attitude. Any footage that didn't represent this I edited out. I wanted to make my documentary a form of docu- soap. Recent docu-soaps such as Airport show the same struggle and resolution as mine does. I wanted to make the characters personalities strong and make them fully aware of the camera, to the extent that they â€Å"play up to it†. The audience identification with, and response to, characters is strong just like that of televised docu- soaps. In my opinion the only element in my documentary not consistent to that of a real docu- soap is that there isn't a multitude of characters with different stories all interwoven, this would have been difficult to do as the point of my documentary was to show one story from a certain group of people. At the end of my documentary it fades out with a still frame of the bands faces smiling with a song played over the top this makes people want to know what will happen to the band after they had pulled off such a big gig, I wanted people to ask questions like Will they do any more? What will happen to them now? After talking to people who had watched it these questions were asked. I decided to show fans smiling at the end of my documentary as this shows the enjoyment they've got from watching the band with the song that the band have played â€Å"Can't explain† with lyrics saying â€Å"got a feeling inside can't explain† I believe it fits with the images on screen and will hopefully make the audience smile too. My documentary follows the story of a bands run up to a big gig in a nearly chronological sequence, at the beginning it shows them playing the gig then it flashes back to practicing from then on it is perfectly chronological, I don't think I should have done this as straight away you know that the band make it to the gig and are doing well. I should have maybe showed them doing a smaller gig and made the point of how big the next gig was and the huge jump they had to undertake. I believe I made characters that engage and interest the audience as they are all big personalities that have presence on screen. Also I had a non- character narrator who acts as the storyteller and providing links between the sequences. Although not shown in the documentary I would have liked to have created the documentary under the name Talkback TV as the programs they have made suit the target audience such as musical programs such as Never Mind The Buzzcocks and Bo Selecta, both programs are primarily watched by 16-30 year olds. Also Talkback TV has made a string of documentaries for channel 4 on which my documentary would be shown; they make documentaries that are catered for minority interests and tastes as instructed to do so by law as they have a Public Service charter, as such this documentary about a local band would fit the criteria. Using this institution would also ensure the money needed to professionally film and edit, a large budget isn't needed as big name stars are non existent and not needed in a documentary. The bands ideology is the same ass that of the audience, have a laugh and enjoying themselves whilst still maintaining quality and seriousness but most of all doing it for themselves. The bands ideology fits in well with the ideology of channel 4; the channel on which the documentary would feature. The Public Service charter means that the documentary would be shown to people of minority interests, such as that of a MOD. More specifically the programme would be best scheduled during the T4 slot on a Sunday morning as to target the audience more specifically. With the reputation of music channels such as MTV rising bands are becoming more popular and so in turn documentaries such as â€Å"Making the Band† are too spurring more people on to create their own band. My documentary was made to inspire people of the same age of the band showing the audience the highs and the lows and what was needed to create their own band aspiring to be like The Tickets; this I believe is a new trend within teenage boys and my documentary meets this trend.

Character Analysis: Mephistopheles

In Goethe’s Faust, Mephistopheles is presented as a servant of the Devil. His chief function is to search for corrupt men and collect their souls. Mephistopheles’ appearance to Faust signifies that Faust’s soul is in danger of damnation. Some scholars claimed that Mephistopheles, although a servant of Satan, is not entirely evil. In the third part of the play, Mephistopheles even warned Faustus not to sell his soul t Lucifer. There are indications that he even advised Faust to seek and reenter God’s favor by foregoing his unwarranted desires. In post-classical literary criticism, Mephistopheles is even depicted as a protector of souls in danger of damnation – a fallen angel who retained some good. Some scholars argued that Mephistopheles is the material manifestation of Faust’s bad conscience. He is perceived to be an angel who permitted Faust to act on endless possibilities. This limitless freedom is synonymous to a life free from God. Indeed, according to some scholars, Mephistopheles represents this limitless freedom. However, it should be noted that Mephistopheles is not merely a symbolic representation of evil. In the play, he is portrayed as a fallen angel – a servant of Satan who collects the soul of damned individuals. The traditional definition of evil is, however, retained in Mephistopheles’ character. The first scene of the play is somehow imitated from one of the most popular stories in the Bible, the story of Job. Faust is a humble teacher and doctor to the poor. He is the proof that there are still men who are truly dedicated to God. Mephistopheles approaches God and mocks Faust for his endless search for understanding. He tells God that such character is a weakness – that it is impossible to fully understand the cosmos. God allows Mephistopheles to ‘tempt’ Faust. Mephistopheles is overtly happy, presumably because he knew that he could easily sway Faust away from God. In his study table, Faust reads some commentaries on the Bible and philosophical tracts. He is deeply sad because after studying so many tracts and books, he still cannot understand the mysteries of the universe. At some point in time, he considers committing suicide. It is Easter Morning. Faust reads the first chapter of the Gospel of John. Mephistopheles then suddenly appeared disguised as a scholar. The two men talk and after which, Faust convinces him to return. . Mephistopheles then appears to Faust, this time in his true form. He offers Faust all the wonders of the world in exchange for his soul. Faust immediately agrees (believing that the soul is not immortal) on the condition that he must experience the greatest pleasure that can be possibly attained. Mephistopheles agrees. A blood pact is then signed. Note the overt traditionalism of the first chapter of the play. Contrary to post-modernist criticism of the play, Mephistopheles is depicted not only as the agent of Satan but also as the bearer of true evil. His proud stature as a fallen angel is a proof that he is fully capable of swaying men away from God. Indeed, Mephistopheles is not only Faust’s bad conscience; he is an incarnate of evil – a creature whose existence is independent from that of either Faust or his conscience.

Mexican American Essay Example

Mexican American Essay Example Mexican American Essay Mexican American Essay The Mexican America Racial and Ethnic Relations The Mexican American experience has been one of adversity, and endurance. The plight of these native people has been ignored, and many times erased from the American conscience. They have struggled for acknowledgement, fought for equality and have gone to battle for respect. This population has been victimized, and driven to the ground by the powerful grip of American society. Efforts were repeatedly made to shape Mexicans into what others perceived them to be. The language they should speak, the things they should learn, and the way they should live, were decisions they were unable to control. This lack of power allowed the U. S. to take advantage of Mexican rights, labor and land. In addition, this produced a loss of Mexican identity and culture. Several thousand agricultural workers migrated to the U. S. in the early twentieth century. The majority of these persons were Mexicans that found work on farms, where white owners welcomed their cheap labor. Growers minimized local opposition to Mexican immigration by promising that the Mexicans would return to Mexico, following picking season. This broken promise enabled the growth of systematic oppression toward incoming Mexicans. By migrating to the U. S. , they hoped to find more prosperous means of living. The Bracero Program was implemented as a tool for Mexicans to migrate and work in the U. S. The Bracero Program offered a dramatic solution for Mexicans to work through visas in the U. S. This program offered thousands of workers the opportunity to work on farms, and get paid. Unfortunately, it had its failings. Basically the program was a way for the American employers to exploit Mexican workers, and pay them very small wages. Race became the main justification for discrimination and subordination of Mexicans. On a social side; class, race, and gender are the means by which people are set apart. Mexican identities became lumped together, and were referred to as the bottom of the barrel, in the Anglo American eyes. This culture is viewed as a rejection of assimilation. In current debates over the increasing unemployment rates, Americans seek to use Mexicans as scapegoats. This is often due to the number of Mexicans that migrated to the U. S. , and are willing to preform manual labor for minimal payment. These Mexicans have been exploited by imperialism and globalization. It is this exploitation that brings about migration and changes to their culture and identity. In the United States, we live in a society that proclaims equality, free of discrimination, opportunity, liberty and freedom to all its citizens. However, that is only a facade. Reality is the gentrified urban areas, neglect and ignorance of the presence of racial and gender inequalities that saturate society. Social stratification impeded racial relations in the U. S. far more than any other racial differences. Minorities experience the majority of wealth in the hands of the white population. Whites refer to government programs for minorities as a handout, or minorities being lazy. For many decades people have been using race as a way to classify humans into different social categories. Unfortunately, Mexicans have been placed in the underclass category. This is due to their financial income, occupations, and legal right to be in the U. S. Regrettable, Mexican Americans are viewed as inferior, and seem to be at the bottom of the social hierarchy.

A Guide to French Reflexive Pronouns

A Guide to French Reflexive Pronouns Reflexive pronouns are a special kind of French pronoun which can only be used with pronominal verbs. These verbs need a reflexive pronoun in addition to a subject pronoun because the subject(s) performing the action of the verb are the same as the object(s) being acted upon. These are the French reflexive pronouns:  Ã‚  Ã‚  me / m  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  me, myself  Ã‚  Ã‚  te / t / toi  Ã‚  Ã‚  you, yourself  Ã‚  Ã‚  se / s  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  him(self), her(self), it(self), them(selves)  Ã‚  Ã‚  nous  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  us, ourselves  Ã‚  Ã‚  vous  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  you, yourself, yourselvesMe, te, and se change to m, t, and s, respectively, in front of a vowel or mute H. Te changes to toi in the imperative.Like object pronouns, reflexive pronouns are placed directly in front of the verb in nearly all tenses and moods:* Nous nous parlons. Were talking to each other.Ils ne shabillent pas. They arent getting dressed. *In the imperative, the reflexive pronoun is attached to the end of the verb with a hyphen. Là ¨ve-toi  !  Get up!Aidons-nous. Lets help each other Reflexive pronouns always have to agree with their subjects, in all tenses and moods - including the infinitive and the present participle. Je me là ¨verai.   I will get up.Nous nous sommes couchà ©s. We went to bed.Vas-tu te raser  ?  Are you going to shave?En me levant, jai vu... While getting up, I saw... Be careful not to mix up the third person singular reflexive pronoun se with the direct object le. Se - French Reflexive Pronoun Se, the third person singular and plural reflexive pronoun, is one of the most often misused  French pronouns.  It can only be used in two kinds of constructions:1.  With a  pronominal verb: Elle  se  lave. Shes washing up (shes washing  herself).Ils  se  sont  habillà ©s. They got dressed (they dressed  themselves).Elles  se  parlent. Theyre talking to each other. 2.  In a  passive impersonal construction: Cela  ne  se  dit pas.  That isnt said.Lalcool  ne  se  vend pas  ici. Alcohol isnt sold here. French learners sometimes get confused about whether to use  se  or the direct object  le. They are not interchangeable - compare the following: Elle  se  rase.  - Shes shaving (herself).   Se  is the reflexive pronounElle le  rase.  - Shes shaving it (e.g., the cat).  Le  is the direct objectIl  se  lave.  - Hes washing (himself).  Se  is the  reflexive pronounIl le  lave.  - Hes washing it (e.g., the dog or the knife).  Le  is the direct objectSe  lave-t-il le  visage  ?  - Oui, il  se  le  lave.  - Is he washing his face? Yes, hes washing it.  Se  and  le  work together Note that  se  may be the direct or  indirect object  of a French sentence. Ils  se  voient.  - They see each other.  Se  means each other and is a direct object.Il  se  lave  le visage.  - Hes washing his face. (Literally, Hes washing the face of himself)  Se  means of himself and is an indirect object. (  Visage  is the direct object)

Mobile Business Technologies Essay Example | Topics and Well Written Essays - 2000 words

Mobile Business Technologies - Essay Example According to the report findings  many new applications are getting invented like iOS, Android and Blackberry applications to name a few. iOS was the name given by Apple to the operating system that runs and supports all the touch screen mobile devices like iPads, iPhones and iPods.As the discussion stresses  in recent times there has been a dominating trend in all industries among their core products that has compelled the firm’s to move towards other services. Traditionally the manufacturers used to view their services as a mean to enhance value of the good that clearly differentiate between their products and the products offered by their competitors. But now companies have to think about something different. The concept of â€Å"bundles† and â€Å"extended product† emerged from customer’s need and new selling approaches. According to Vandermerwe and Rada, â€Å"Bundles† refer to the combination of products, service, support and knowledge. Ac cording to Jansson and Thoben, ‘extended product’ refers to the core product surrounded by set of intangible services and tangible products. Kotler has suggested five types of ‘service mix’ like tangible goods, intangible goods, hybrid good, major services accompanied by minor products and services and pure services with hybrid offering. The companies are now showing interest in offering hybrid products or services rather than just offering tangible goods and services (Brax, 2005). Nestle is the world’s leading brand in health and nutrition. â€Å"Good Food, Good Life† is the main mission of Nestle. In order to achieve this mission the company provides the consumers with wide ranges of food and beverages that caters to taste and nutrition and are meant for every occasion (Nestle, 2013). The business principle of Nestle has developed for over a period of 140 years and forms the basis of the company’s culture. Nestle was created with a vi sion of providing long term benefits to the shareholders by not only complying to the legal requirements of the company but also ensures that the activities are sustainable and creates value for the society (Nestle's Corporate Business Principles, 2013). Nestle in the year 2010 launched its new application named Corporate App for iPads and iPhones that was heavily backed by technology (Nestle, 2013). This new application was meant for investors and media to make them access latest press releases, reports, presentations and weekly updates on buy-back of shares whether online or offline. This application gained an overwhelming response from all over the world. Since its launch people

Waiting for Macedonia by Ilka Thiessen Essay Example | Topics and Well Written Essays - 1750 words

Waiting for Macedonia by Ilka Thiessen - Essay Example The author largely presents a positive side of women in Mercedonia, as compared to the view of women in Bosnia, who are presented as peasantry and solely being in the context of marriage (Thiessen, 16). Thiessen tries to challenge the scholars and academicians who have carried out substantial research, yet have ignored the role of women as leaders in bringing about the required change in Macedonia. On the other hand, the film â€Å"Bosnia: we are all neighbors† is the manifestation of the breakdown of the neighborly relationships that existed in Bosnia between the Muslim majority and the Catholics, mostly the Croats. The film, therefore, addresses the mistrust and betrayal developing on religious grounds during the war in Bosnia, leading neighbors to rise against each other with the minority Bosnian Muslims being evicted by the Christians in this specific village. ( Bringa, 1995). The ethnically mixed village in central Bosnia was torn away by war in 1993, and the Muslims’ houses are portrayed to be desolate as a handful of the Muslims return after the effects of the war have subsided. Eventually, the film emerged from a critical research, where Bringa conducted 15 months of field research in the region in 1980s (Bringa, 1995). One aspect evident after the war period is the complete change of lives of the entire Bosnian population. A previously coexisting community of mixed cultures was torn in the middle by the war, where friends became enemies; the war divided even families (Bringa, 1995). It was difficult to go to work, and schools remained closed with children being sent away from homes to areas where parents felt they could be much safer than at home. The film presents total family breakups, as the reality of the war dawns on Bosnian people; the quiet village now has occasional bursts of bombs and gunshots. Men spend most of their time chopping wood, while many women are scared and just wait helplessly to the unfolding dramas. Surprisingly, the people in this region are eager and uncertain of the peace plans; they watch news eagerly and earnestly with growing hope of peace plans (Bringa, 1995). This means people are yearning for their once quiet life. Men cannot gather more than three at any public pl ace; the former members of the Yugoslavian reserves have guns. The previously united and integrated Bosnia is now torn apart, and life is uncertain for as the reality of the war sinks deep. One aspect that contributes to formation of a unified Bosnian state made of different religious practices is the ideology of ‘brotherhood and unity’ and the ‘economic democracy myth’ (Admason and Jovic, 298). The intervention of the United Nations in managing the translation period in the Yugoslav states ensured majority inhabitants and authorities did not victimize the minorities, with all displaced persons being encouraged to return to their previous homes. Bringa (1995) illustrates the returning of the displaced people to be amidst heavy tensions where people were desperately trying to hold on the possibility of coexisting together despite the disturbing tensions and hatred that brewed during the war (Bringa, 1995).

Logistics Term Paper Example | Topics and Well Written Essays - 750 words - 1

Logistics - Term Paper Example To a business, quality control helps in meeting the criteria and targets of the output. Other importance of quality control will include: customer satisfaction, enhanced product quality, effective teamwork, increased revenue, and reduced amount of waste. Quality management, as a principle, ensures that the business’ products and services are of quality to the expected standards. Several quality programs can be used in ensuring effective quality control such as: Total Quality Management, the Six Sigma, and Theory of Constraints. Hence, the goal of quality control is to create high performing service and products, of high quality, that meets and surpasses the expectations of the customers. In addition, quality control is important to the business in that it: help training results or trainees reduce the probability of fault and reach a distinct level; ensure the businesses obtain good image and attain high level of performance; ensures continual development and establishment of q uality products and services; enhance the system of work and continually improve the output of training, and ensure continual training evaluation so as to develop work system (John, 2009). Logistics is a planning network of an enterprise that is used for the reasons of material management, information, and capital flows. Effective management control program in the logistics organization helps the business in making the right deliveries at the right place for the right price in the right condition. This process includes importance of communication and control systems as well as complex information of the organization. Effective management control program in the logistics organization plays a vital and pivotal role in the accomplishment of the objectives and goals of the business. This is because logistics management helps in planning, controlling, and

LEGO Case Study of Innovation

LEGO Case Study of Innovation Technology Management (Case Study) Contents Case Study 1: Q.1: How do you think the changes that LEGO made will reshape the firm for the long term? Q.2: What suggestions would you have for LEGO’s competitors in the declining toy industry? What should they be watching for? Case Study 3: Q.1: How did Corning address the issues presented in this chapter? Q.2: What advice would you give to Corning about planning for innovation? Q.3: If you were a Corning competitor, what would worry you most? How would you compete with them? Case Study 6: Q.1: Do you think United Technologies was wise to focus only on subcontractors in India and the United States? Q.2: The Otis unit of United Technologies illustrates differences that occur in a worldwide firm as it manages alliances. What are some of the other differences illustrated? What other issues should be considered? Case Study 7: Q.1: What do you see as the primary integration issues facing the new acquired units? How did IBM address the issues? What should they do next? Q.2: This Global Systems unit is the largest in the company. How does the expectation for the unit affect the management of the unit? What possible problems emerge because of the expectations? What possible advantages? Case Study 1: Q.1: How do you think the changes that LEGO made will reshape the firm for the long term? Answer: After LEGO met with failure in its innovative toys and diversification into other areas like theme parks, action figures like ‘Galidor’ and craft sets known as ‘Clikits’, it had to come up with an innovative strategy that will help the company to rise from the abyss. The company developed a new creative structure for its operations. A cross-functional team was being engaged in order to bring control and coordination in the innovative activities. The team divided the innovation processes into eight categories as follows: Core Processes- they consist of the operations, financial planning and the sales and marketing. Offerings- they consist of the presentation of the product and the packaging. Messaging- These processes include the developing of the website and the advertising. Enabling Methods- These consist of the market forecasting and planning. Interaction with customers- services to customers, linkages with customers. Platforms- here the design and the usage of the building blocks have been modified. Model of Business- it deals with the pricing and the revenues. Channel of distribution- it consists of the several distributing channels like the direct marketers, retailers and others. LEGO innovation is a new line of product known as the ‘LEGO Board Games’ by implementing the new framework of innovation. This game enables the players to build new structures each time they play the game. It was launched in 2009 in the UK and Germany and in 2010 it was launched all across the world. It is expected that the new innovation strategy implemented by the company and with the manufacturing of new product lines like the board game, LEGO will be successful to regain its dominant position in the toy market and will be able to grow and attain sustainability in the global toy industry. Q.2: What suggestions would you have for LEGO’s competitors in the declining toy industry? What should they be watching for? Answer: The suggestions to the competitors of LEGO in the declining toy industry can be enumerated as follows: In this extremely competitive toy industry in the world, there is need for constant innovation to compete with each other. LEGO is the leading toy brand and the rivals need to bring in innovative strategies to bring change in the toy market. The other step which the rivals should take is to bring in diversification in the toy products to suit the different age groups of the children. Keeping the prices competitive is another major step which the rivals should take to compete with LEGO. If the prices are too high then the competitors will face even more difficulty to fight with LEGO. The competitors should take a cue from the innovative Change Management Strategies that LEGO has undertaken to rise to the top once again, after it met with a huge failure in the toy market. They should emulate the several steps which the company has successfully taken with the help of a very efficient management at the helm of the organization. Case Study 3: Q.1: How did Corning address the issues presented in this chapter? Answer: Corning has implemented an innovative strategy to bring in diversification in the product lines apart from manufacturing glass. The company has an extremely competent RD Department who are engaged in extensive research work on how to bring in innovation and diversification to sustain and grow in the industry. The company holds offsite meetings with the top level and the technical managers regularly at intervals of four to six weeks. It also believes in taking customer feedbacks and suggestions regularly in order to design products and services as per their tastes and preferences. Corning has also a cross-functional team which has members from different departments like operations, engineers, sales and marketing specialists and scientists who work together in designing the innovative strategies for the company. This is the process by which the company handles the several issues related to innovation in services. Q.2: What advice would you give to Corning about planning for innovation? Answer: Corning has a very effective cross-functional team which takes care of the innovation strategies by working in coordination with each other. This is the reason why the company has been successfully running for more than 150 years. But, it is often seen that the company sometimes plan too many innovative things which might not be suitable for the organization at the current moment. This involves some outflow of funds also, as extensive research work comes at a significant cost. This is the area which I would suggest the company to take care of, not to overdo the innovative research. It should be done at some intervals and after watching the customer responses to a newly launched product. But, it cannot be denied that the company has earned more than 50% of its revenues during the last 10 years from selling products which are not even 5 years old. Q.3: If you were a Corning competitor, what would worry you most? How would you compete with them? Answer: If I was a competitor of Corning, I would be extremely worried about the fast changes in product lines that the company is making which is making it difficult for the competitors to sustain in the industry. As a rival company the main effort will be into developing a sound and efficient system of RD which will enable the company to foresee a lot of events relating to the industry. An extensive research will ensure that the company has understood the tastes, preferences and the demands of the customers. The most emphasis will go into the product diversification which will enable the company to capture the changing demands of the customers and also to increase the diversity of products and services. Case Study 6: Q.1: Do you think United Technologies was wise to focus only on subcontractors in India and the United States? Answer: It can be said that the decision taken by United Technologies to subcontract the Information Systems process to India and US was the right one. This is because in both the countries there is cheap availability of subcontractors who are already established and there is plenty of support system available, which has helped the company to achieve reduced costs of transaction. Also, the company had made annual savings of $50 million by subcontracting the processes to India and US. Q.2: The Otis unit of United Technologies illustrates differences that occur in a worldwide firm as it manages alliances. What are some of the other differences illustrated? What other issues should be considered? Answer: In case of OTIS, one of the subsidiaries of United Technologies, it was observed that the move by United Technologies to subcontract the process to India had some initial difficulties although the project was successful. The subcontract brought thirty applications to India. OTIS saved around $5, 00,000. But the company was facing trouble in coordinating the different projects in different locations. Hence, OTIS opened a dedicated center which was run by Wipro in Bangalore. This helped the company to bring back consistency of services and coordination in the different OTIS projects which were then under once center. It has been seen that there are certain inherent disadvantages which a company faces when it subcontracts its process to a different country. The major problem arises when the company is into multiple projects. This creates a lack of coordination and control in the foreign country, It is better in such cases for the company to hand over the services to a single organization who will be running all the projects on behalf of the company. These issues are to be considered by any company who is trying to subcontract to some other country. Case Study 7: Q.1: What do you see as the primary integration issues facing the new acquired units? How did IBM address the issues? What should they do next? Answer: In 2002 IBM took over PwC as a merger.IBM is a technological firm whereas PwC is a consulting firm. Hence, the merger created some initial troubles for the employees of both the organizations. IBM was looking to adopt the consulting services of PwC on how to implement different technologies like ERP, CRM and SCM services. The merger combined 30,000 employees from consulting unit of PwC with 50,000 employees from the IBM consulting unit. IBM was operating as a specific corporation whereas PwC is a partnership firm. Hence, it was an area of concern. IBM was dealing with the issues related to infrastructure and PwC dealt with providing consulting services and solutions to the clients. The cultures were also different. It happened that the clients of PwC were beginning to feel concerned that they might be forced to purchase the IBM products as the result of the merger. These were the major issues. IBM developed a three stage process to deal with the issues. Firstly, it cancelled the deal, and gave back the initial operating model to the unit. It declared the President for the unit. IBM offered lucrative incentive packages to retain the employees. In the second stage, a new operating model was created to incorporate several main factors of the business. These happened in 2002. The last phase happened in 2003. In this stage the IT processes and systems of both the companies were incorporated and the true integration of the companies took place. IBM also laid-off 5,000 of its employees in order to make way for PwC employees. In the end, the IBM Global Systems unit was formed and the company should take care of the values of the employees from both the companies and to take care of their interests and recognize the difference in cultures and provide time to them to mix with each other and adopt the IBM culture. Q.2: This Global Systems unit is the largest in the company. How does the expectation for the unit affect the management of the unit? What possible problems emerge because of the expectations? What possible advantages? Answer: The IBM Global Systems is the largest IT services provider in the world. There is huge expectation of the customers on the merger of the two global giants. The management of the unit has to take care of their responsibilities so that they can live up to the expectations of the clients. The objective should be to provide the highest quality of IT and consulting services to the customers all across the globe. There could be few problems which might emerge because of the high expectations. This can be in the form that the clients all across the globe can think of or expect of services which can sometimes be illogical or unprofitable for the organization. They will think that the company will be providing the products and services of the highest quality but with the minimum price. This is not possible as the company has to undergo huge investments at every stage in order to keep alive its brand image and the quality of services. The advantages can be many. The clients will trust quality of products and services because of the big brand name. This will help the company to automatically retain the goodwill formed out of the two of the most renowned brands of the world. The company will not find it difficult to promote the products and services in order to gain competitive advantage, as the clients are already aware of the products and services of both the companies which are integrated into one. This is a huge advantage for the company as it has already been provided with a pool of happy and loyal customers. 1